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Solving brand and marketing growth challenges


And unlocking new possibilities. That's what drives us.

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Solving brand and marketing growth challenges


And unlocking new possibilities. That's what drives us.

Masters of the tools financial brands need to exceed.

Strategy & Planning

We help guide leading credit unions, community banks, financial services firms, and emerging growth companies to innovative market shifts and growth with bold, strategic plans, intelligent data analysis, and fresh ways of reaching defensible segments and new markets.

Branded Spaces

Innovative prototypes and fresh branch experiences bring brands to life, inspire cultural shifts, link emerging online channels, and improve image perceptions that drive bottom-line performance.

Storytelling

We use the power of storytelling to bring financial brands to life and reshape perceptions. We design integrated marketing, online, traditional and social media that breaks through clutter and builds emotional connections.

Naming & Identity

Your name is a vital asset. The stakes for making changes are high. Consensus-building processes, 360° name equity evaluation, research, and name creation set our agency apart. 

Branding

We help our clients uncover the ideal opportunities and places for their brands to stand apart. Then we help their brands stand for something relevant and distinctive. 

Culture Building

Gaining cultural buy-in with a relevant brand promise and a common language is one of the most powerful ways to deliver a compelling and consistently distinctive experience. 

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Strategy & Planning


From assessing your brand equity, to strategic marketing analysis and long-range branching plans, Weber Marketing’s strategic plans and advice help you reach optimized results

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Strategy & Planning


From assessing your brand equity, to strategic marketing analysis and long-range branching plans, Weber Marketing’s strategic plans and advice help you reach optimized results

Leverage the tools that drive strategic growth.

Sustained growth requires critical market research insights, market analysis and intelligent processes to monitor trends, uncover defensible market segments, and build game-changing strategy.

Our robust processes, research assessments, and unique ideation workshops engage cross-functional teams. We inspire new patterns of enterprise-wide innovation. We help our clients build team buy-in to re-engineer processes that drive competitive market advantage.

From assessing your brand equity, to strategic marketing analysis and long-range branching plans, our strategic plans and recommendations help you reach new levels of optimized results.

By first pinpointing what’s slowing market growth, we increase the likelihood of breaking bad patterns. It’s all about accelerating the path to competitive advantage.
— Mark Weber, CEO
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brand articulation & assessment

Diagnosing and uncovering your unique competitive brand position takes a thoughtful discovery process led by a collaborative team engagement. Our unique internal and external 360° brand research process, competitive analysis, channel assessment, and brand communications audit identifies the “gaps” keeping you from competitive distinction and higher growth. 

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Our Brand Articulation process can improve cultural alignment and enhance consumer brand experiences, while better integrating every touch point to drive profitable market growth. We specialize in branding for leading credit unions, community banks, and financial services firms and deeply understand the industry's nuances.

branch network optimization strategy & market analysis

The explosive rise of mobile, tablet, and online technologies has forced a reassessment of the optimal branch in the future. Where does that leave your existing branch network effectiveness, locations and future performance?

With over 30 years of financial industry branch expertise, our process analyzes geo-demographic market data, branch patterns, forecasting tools, break-even analysis and customized scoring models to drive critical decision-making. We guide credit unions, community banks and other financial services financial institutions to re-engineer their branch network strategy towards higher efficiencies, cost effective new technologies, and greater performance.

strategic marketing plans and assessment

Diagnosing the effectiveness of your marketing programs, online, email and print communications, and paid and social media, relative to the market and peers, requires an expert perspective.

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We provide a range of market analysis, planning tools, and segmentation strategies to help our clients improve marketing results. From an assessment of your marketing effectiveness, a 3-year Marketing Road Map to annual Tactical Marketing Communications plans, we help you re-allocate marketing budgets and tactics for maximum return on objectives.

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Branded Spaces


Don't underestimate the power of your most visible brand channel to reshape perceptions, experiences and results.

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Branded Spaces


Don't underestimate the power of your most visible brand channel to reshape perceptions, experiences and results.

Linking new technologies to innovative brand experiences can transform results.

Engineering a bold new brand experience that leverages mobile and digital technologies, sophisticated advisory services, and is well differentiated from competitors can set your brand completely apart.

We are one of the premier experiential branding and prototype design firms for credit unions, community banks and other financial services firms in North America, having worked on over 1,200 branches. From branch audits, retail planning, and branch merchandising, to designing the "branch of the future," we have created some of the most unique and innovative branded environments in the US and Canada.

Branded branch environments reflect the culture of an organization — and translate that culture into an experience that drives loyalty.
— John Mathes, Dir. of Brand Strategy

Conceptual design sketch for a small business lab, known as the Vancity Think Tank.

The Vancity Think Tank serves as an lab for local small business innovation.

Prototype Branch Business Model

Our Branch Prototype Business Model has helped many clients build an enterprise-wide branch transformation with innovative new business model shifts that accelerate performance, wallet share, and cultural evolution.

Our process balances high touch branded experiences with new mobile, tablet, and high tech options to help your brand model attract new generations.  

Our brand strategists, visual merchandisers, and designers have created over 1,200 distinctive branch environments that increase wallet share and build richer brand experiences.

Branch Site Audits      

The start of optimizing branch performance sometimes requires an expert evaluation, assessment, and inventory of your facilities challenges – and opportunities.

Our branch audit experts perform a comprehensive analysis and detailed audit of each branch, defining critical global and local issues impacting performance.

We deliver valuable insights and expert recommendations, cost options and staged scenarios for brand, and communications and cross-selling improvements.

 

Retail Merchandising & Digital Messaging

To help clients cost-effectively modernize dated branches, increase cross-selling, and differentiate their brand, we design a comprehensive branded retail and digital “kit of parts.”

With retail experiences at brand leaders like Starbucks, our team designs, concepts, builds 3-D renderings, produces digital videos, fabricates and installs comprehensive merchandising programs in a seamless, turnkey solution.

 


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Naming & Identity


From creation, to vetting, to branding, to "selling it through" to the board and stakeholders, no one does it better than us.

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Naming & Identity


From creation, to vetting, to branding, to "selling it through" to the board and stakeholders, no one does it better than us.

How sweet, or sour, is your name equity?

No one in the credit union or banking industry has more experience researching and evaluating consumer name equity, creating new corporate identities, and crafting new names. While advising many organizations not to change names, we have also successfully renamed and implemented over 50 distinctive new brand names.

Our robust process and research evaluate name and brand equity to guide leaders to retain, modify, or change names, and evolve their brands or redesign corporate identity.

With our trademark knowledge and advisors, we have secured over 25 federal-level registered trademarks from the USPTO and CIPO — amounting to a "bomb-proof" level of trademark protection.    

 

The guidance and assistance that the Weber Marketing team gave us on our name change, branding and merchandising was invaluable. They walked us through every step of the process. The result was a very smooth transition to a new distinctive name and brand that will carry us for years to come.
— Tim Benecke, CEO Wildfire Credit Union

We create names that propel effective and thriving financial brands.

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Name Evaluation, Research & Testing

Your name and logo are one of your most important corporate assets. It can be rich in brand equity, or an anchor of market confusion restricting future growth. 

Facing such a critical decision to change or retain names or logos requires an expertly managed process, proprietary research and seasoned team to guide you. Research must be weighed with other critical long-range growth goals to guide intelligent strategic decisions to align and transform your competitive brand image into the future. We guide clients to a strategic and empirical evaluation of scenarios, risks and benefits of changing, testing names, or retaining your name or corporate identity.

Naming & Renaming   

The decisions to change names has profound impact – negative or positive, on your image, your culture, member/customer loyalty and future growth. This is not a project left to amateurs.

Our proven process builds stakeholder consensus, creates a well-linked road map and ensures effective stakeholder communication. We expertly stage every step and help you manage for success.

Our branded  and trademarked names have helped clients grow new Millennial targets and accelerate market growth. We utilize a multi-step process and create a wide range of tailored name options and a distinctive financial brand position.

Corporate Identity

A powerful and distinctive identity and mark can reshape your image, invigorate your brand and position you effectively to new markets and audiences.

Our design team has an impressive array of national award winning logo and identity designs that have helped our credit union and community banking clients evolve their organizations competitive position.

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After a failed attempt at changing our name with a ‘pretender’, we came right to the experts to help us get things done right. The credit union couldn’t have been in better hands.
— Jack Sheets, President InTerra Credit Union
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Branding


Unleash the power of a brand-centric organization.

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Branding


Unleash the power of a brand-centric organization.

Unleash the power of a brand-centric organization.

Our team has worked to improve and evolve the competitive brand position of over 140 of the largest credit unions and community banks in the U.S. and Canada. We have gained some critical insights about strengthening brand performance and reshaping market perceptions.

Beyond a new “look and feel,” we build transformational brands and strategies that engage cultural brand evolution, drive innovative strategic shifts and enhance competitive market positioning. The result? Our clients' results have garnered over 250 national marketing and brand awards.

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Transformational Branding

Uncovering, quantifying, and distilling the essence of your company’s unique brand differences, touch points, and culture requires a well-managed process, tailored research and strategic industry expertise.

With over 25 years building and shaping brands in a range of industries, we identify the DNA, or unique essence of your brand.  We also help to uncover unique market opportunities or segments your brand can own.

We build brands from the inside out, then work to help create and evolve your brand to stand for something relevant and distinctive in the market.

Brand Strategy             

Many corporate leaders struggle to articulate simply and clearly what their brand is, or what makes them truly unique, beyond "service." Your brand must have a distinctive position to be well articulated or delivered consistently by your staff, across all delivery channels.

To align your mission, values, and people around a shared brand promise, we help uncover and then define your brand strategy and build the brand architecture and road map to successfully implement it enterprise-wide.

Brand Visual Identity and Style

Consumers identify with brands they have an emotional connection with. That requires a strong personality, bold design, and messages that resonate.

Developing a strong visual identity and style that sets your brand apart is an opportunity to reshape your image and personality to your key targets.

Creating a comprehensive set of brand standards and visual identity can communicate the uniqueness of your brand in consistent and bold new ways.

Brand Rollout Programs

Successfully rolling out a transformation new brand to drive growth, is one of the largest scale logistical programs your organization will undertake. Done well, it is a game changing marketing advantage to reposition you for higher performance.

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Culture Building


It's about building an environment where people don't just show up, they thrive. They excel. They tell your story better than you can. 

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Culture Building


It's about building an environment where people don't just show up, they thrive. They excel. They tell your story better than you can. 

No company thrives without a well-focused and fully-engaged culture. Is yours as strong as it can be?

It takes more than a mission, values, and training to build a consistent and well-aligned culture delivering world-class brand experiences.

We help our clients build cultures where people don’t just show up, they thrive. They feel ownership over telling your story authentically -- and living the brand promise at a level that consistently sets you apart from competitors. Better yet, we help you build brand advocates that drive referrals and tell your story across social and viral media -- even better than you can.

Investing in culture is about steering every employee in your organization towards becoming a brand advocate.
— Karen McGaughey, VP Client Services

An all-employee brand culture camp for Elevations Credit Union — led by Weber's VP of Client Services, Karen McGaughey.

Brand Training & Storytelling

Living your brand consistently across the organization is incredibly challenging. We can help with that.

Uniting your organization behind a vibrant and well-focused brand actions and language is a game changing competitive advantage we can unlock.

Our proprietary Brand Training Programs help steer your culture to new levels of delivering the brand. Sharing a common playbook and brand promise, we help your team learn to harness and capture the art of brand storytelling of extraordinary experiences that make a difference and connect people.

Staff Brand Events & Video

There are times in your organizations’ history when gathering your team for a transformational shift demands an all staff event. That’s where we shine. From developing themes and content, to emotionally powerful videos and multi-media, we have helped create cultural events that changed the positive trajectory towards building a bold brand vision.

We develop some of the most powerful building blocks of communications that help tell your story with emotion, feeling and passion. They can unite cultures towards building stronger brand experiences and shape positive cultural attitudes for change.

 

Staff Brand Book

Communicating and visualizing your distinctive brand strategy helps teach your team to live out your brand.

Our customized staff Brand Books bring your brand promise and unique personality to life. And defines a tangible set of actions and core values that take your brand experience to a whole new level.

Our Brand Books can become an active tool of managing continuous brand experience improvements. And guide your team to creating their own storytelling aligned to your brand.

 


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Advertising & Storytelling


People deepen their relationship when they feel connected to the brand.

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Advertising & Storytelling


People deepen their relationship when they feel connected to the brand.

From broadcast to digital, social to web, we build brand engagement.

We’ve built our national reputation by listening to our client's goals and growth challenges and translating them into innovative and relevant campaigns, marketing, and communications that deliver big results. For 25 years we have crafted some of the most impactful and national award-winning marketing and brand campaigns, digital, and interactive content in the financial industry. 

Standing Apart: Broadcast

We use a wide range of online and traditional broadcast advertising and media planning tools to build brand awareness and drive product growth. From cable to network TV spots and radio, broadcast brings brand personalities to life.

Digital, Web & Social

From high impact branded videos, online media, targeted micro-sites, interactive and digital content, we help your brand stand apart and drive purchase decisions.

As brand connections expand from traditional and web-based channels, we design social media strategies and properties that increase engagement.

 

Branded Storytelling

We craft messages that drive big results. By building the narrative of your brand, we utilize storytelling to set you apart.

Communicating a financial brand's personality and values to diverse audiences requires a skillful balance of writing, design, and persuasive tools.

Done well, it leads to consumers engaging and sharing their own stories.


featured work:

"Amy" — a business banking commercial for OnPoint Community Credit Union.

Today, Amy will make something. Because in her community, great things are happening, and she joins in.

featured work:

"don't feed the goat" — an in-theatre commercial for First Entertainment.

Curtis Armstrong demonstrates the value of banking with First Entertainment, in this spot that speaks directly to the entertainment community.