Featured Case Studies

Redwood Credit Union feels the love

As one of the top performing credit unions in the country, what do you do when you already have a solid brand (though not articulated well), a growing business, and increasing competition in your market? You figure out the answer to the critical question: how do we stay on top?

our role:

  • branch design
  • branch prototype
  • digital
  • strategy
  • credit union branding

Attracting new customers through a revitalized branch prototype

Learn how a $7 billion Indiana bank shed its outdated look to create a more engaging and inspiring brand and transformational experience.

our role:

  • branch prototype model
  • branch design
  • branch strategy
  • branch merchandising
  • bank branding

can a bank reinvent its brand while still rooted in its past success?

Learn how Countryside Bank in Illinois went from serving builders to brand building.

our role:

  • brand strategy & brand equity research
  • corporate identity & logo
  • corporate re-naming
  • tagline development
  • merchandising & brand messaging
  • branch prototype model & design
  • rollout strategy & brand training

Maps Credit Union. Navigating a Transformative Experience.

In a competitive financial industry, Maps wanted their branches to reflect their new tagline of “Navigating life. Together.”

Our Role:

  • branch prototype model and design
  • merchandising and brand messaging
  • 4 branch rollout

From the North Shore to BlueShore Financial. A case study of an affluent brand.

Read the 10-year journey of building one of North America's finest premium financial boutique brands.

our role:

  • brand strategy & brand equity research
  • branch prototype model and design
  • branching strategy 
  • corporate re-naming
  • corporate identity & logo 
  • tagline development
  • rollout strategy & brand training
  • brand storytelling

Flawed, Raw, And Proud — The story of Trailhead Credit Union.

Read the case study to see how tattoos, beer, and grit made its way into this urban-focused financial brand.

our role:

  • brand strategy 
  • corporate re-naming
  • corporate identity & logo
  • tagline development
  • brand design
  • retail design & installation
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quick hits: video case studies

Arizona State's Millennial micro branch.

A behind-the-scenes peek at the making of two Northwest spots.

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showcase galleries

Branded Environments

  • future branch prototypes
  • branch network strategy
  • digital video
  • experience design
  • branch audits
  • brand merchandising


Branding

  • brand strategy
  • brand/name equity research
  • brand transformation
  • naming
  • brand identity
  • corporate identity
  • brand articulation
  • brand refresh

Broadcast & Video

  • script writing
  • storyboarding
  • editorial + content
  • motion graphics
  • digital video
  • production + editing
  • 3D animation

Get the popcorn ready. Watch some spots.