Director of Brand Strategy
John Mathes directs our brand strategies and brings nearly 30 years of senior branding, branch design, advertising, and innovative marketing experience to the table. He honed his skills at some of the nation's largest ad agencies, strategic consulting, branding, and branch strategy firms, including Brandpartners.
John has managed some of the country’s most well known financial retail accounts such as SunTrust Bank, H&R Block and Huntington Bank. Additionally, he has developed brand and marketing strategies for dozens of large and small credit unions and community banks. He leverages this knowledge with his advertising agency experience, having led the national advertising accounts of retail brands like Wal-Mart, BellSouth Mobility and Kohl’s.
The underlying and connecting thread throughout John’s career is the retail component. Since the days he worked his way through college managing the local Radio Shack, he has never lost sight of how powerful the retail channel is at translating and manifesting a brand’s differentiation. Combine this with the interactive stage that retail plays in bringing a brand’s story to life and you’ll begin to understand the unique perspective and enthusiasm that John brings to branded retail-selling space.
John has a deep understanding of the senior-level market growth challenges that financial services clients face today and provides Weber Marketing Group clients a seasoned perspective and leadership position for managing their business strategies.
John's idioms to live by:
Differentiate: Or die
A rising tide: Lifts all boats
It's five o'clock: Somewhere
Articles by John
Branches are Changing: the Digital Innovation Tour https://t.co/WRmeWM3Bke
2017 MAC Awards https://t.co/nYHdgdirEB
A little insight into how I think about brand development—> https://t.co/Ozm2vLVdD5
Great group of clients… congratulations! https://t.co/J3aoZLrX20
From FORBES --> "Challenge consumer’s views of how marketing should be done, but stay on strategy." https://t.co/r9VXb69bsU
Congratulations to everyone at Redwood Credit Union, proud to be your partner. https://t.co/R8tkLYzR8s
Mark Weber dives deep on data usage for strategic decisions. https://t.co/PwIDMWKiLK
Branch design by Weber Marketing Group is led by inspiration + strategy. https://t.co/YF7DE0ckgH
Millennial satisfaction is highest when they use both branch and digital banking channels. We all want choices! https://t.co/zAaUAk4lDX
Branches are enjoying a renaissance in terms of innovation and relevance. And millennials are the primary drivers. https://t.co/IleFeEfn2W