Naming Research & Strategy

We begin with an intensive evaluation of your organization’s brand equity as well as your key competitors. Then, through a series of proprietary steps, we build consensus among your board and management team that establishes a clear vision for success.

Name Creation, Evaluation & Selection

Our naming experts create hundreds of potential names. The list of names is honed and refined in a series of multiple naming rounds. This process ensures a list of names that perfectly fit your organization’s character, personality and future brand.

Trademark & Legal

After your team selects 3-5 finalists, names are sent to a trademark attorney for legal evaluation and analysis. This critical step protects your investment. Your team reviews the attorney’s findings, weighs potential trademark issues, then chooses the final new name.

Logo & Identity Development

Once a new name has been approved, our award-winning designers explore a wide range of visual and identity symbols. Typography, illustration and color are carefully considered as we create a powerful mark that represents your new name and brand.

Staff Introduction & Community Rollout

Success here means a new level of energy and focus for your entire organization, while the effects of a botched roll-out could last years. Our experience and knowledge helps you make a seamless transition while building brand awareness and generating new business.