How can you truly leverage staff to deliver a unique, powerful branded experience? Join a team of cultural design experts from Weber Marketing Group for this highly interactive, three-hour workshop. Dig deep into the keys that will unlock ways to align, inspire and direct your entire workforce to live your brand in bold, fresh ways.
What would you do if you were responsible for a new branding campaign for McDonalds? You might look for inspiration from the master brand strategist of millennia past: Sun Tzu. He'd tell you to pick a fight you can win.
Seattleites know coffee. In fact, we've been called coffee snobs. So what does Starbucks, a major coffee icon in a coffee town, do when a green mermaid logo has become synonymous to the McDonalds’ golden arches where you can expect convenience and consistency? In a town of coffee snobs – me included – you need more. To stay relevant, Starbucks has created a very high-end, state of the art prototype store. A prototype store is nothing new for Starbucks, but this store, rumored to cost $20 million dollars, took it to a whole new level.
I play a little mental game from time to time to help me keep my creative mind open. The game is called, “Would I Have Approved That?” It’s a game that’s easy to learn, simple to play, and you can do it just about anywhere. But before I explain the rules, a little background.
Finding the "WHY" in your Brand
To stand out from the crowd, your credit union needs a brand that communicates not just what you do, but why you do it. Randy Schultz is on a mission to help CUs create brands that are built for the long-term, so he’ll share insights on how to build brand equity, develop an authentic brand platform, design a relevant look and feel, and align the brand voice with your values.
This session is all about you, so email Randy ahead of time on the ONE BIG BURNING QUESTION you have about your brand.
You'll also hear from Casey Boggs, President of LT Public Relations, speaking on storytelling and reputation management, and Teresa Freeborn, CEO of Xceed Financial Credit Union, on "climbing the credit union ladder".
Content marketing isn’t new. In fact, it’s older than you are. When you consider that John Deere produced The Furrow magazine to “educate” farmers all the way back in 1895, and since then, persuasive copy has been used to sell everything from tires to toys to toilet paper, you realize that we’ve all been marketing content for centuries.
Of course, that doesn’t mean we’re good at it.
OnPoint Community Credit Union recently unveiled its new brand campaign, titled, "Join In". The series of spots, produced by Weber Marketing Group, showcase Oregon, its people, and the unbridled potential of those who call Oregon home.
When you love where you live, it matters where you bank. Elevations Credit Union, based in Boulder, CO, built their brand on that premise. It's about loving local, embracing differences, and reflecting the community in which you live. Weber helped Elevations define a branch prototype that extends that brand positioning into the newest Elevations branches — the first of which opened to the public this summer.
On August 14th, our friends at CUES threw down the icy gauntlet and called us out for the ALS Ice Bucket Challenge. We were honored to participate, and in good company with our follow nominees: Filene Research Institute, CUiNSIGHT.com, Currency Marketing, New Jersey Credit Union League and CUNA.
Recently, I had the pleasure of presenting to a really smart group of credit union leaders about social media at the CUES School of Strategic Marketing. But I only had 30 minutes on the agenda – how do you cover such a sprawling topic in such a tiny timeframe? Lucky for me, the group was focused and we got right down to business tackling three big challenges of managing a social media program:
- Risk Management
- Resource Management
- Culture Management
The ABA Marketing & Retail Conference is on September 7th in Orlando.
And Weber Marketing’s Randy Schultz is speaking.
This year's ABA Marketing & Retail Conference will have more scope and broader content than ever before, with a unique opportunity for marketers and retail bankers to join forces and deliver on higher demands from customers and management.
Topics covered include: Strategic Agility; Sales and Customer Service; Multi-Channel Communications; Digital; Brand Management;. Mobile Banking; Big Data; and much more.
Randy Schultz will share his knowledge and expertise on how to steer your organization's culture to new levels of delivering the brand at his session on Monday, September 8th at 11:00 AM.
"Turning Staff Into Brand Champions"
You constantly search for ways to measure your organization's brand equity with customers and prospects, but what about staff?
- How loyal is your staff?
- Do they really even know what your brand is?
- Are they empowered to "live out the brand"?
- If you told them to "live your brand", could they? Would they?
Employees don't want to feel like the only thing you value is your bottom line and reaching your goals. If your employees are not living the brand internally and out in the community, your story is not being shared effectively.
You'll leave this workshop with tools to:
- Help you manage the success of your brand experience culture
- Map your organization's own customer experience profile
- Define and align your organization's customer experience - branch, human and digital touch-points
- Make your customer experience culture stick
This is NOT a presentation. It's an interactive workshop with case study examples you will bring to the table from your organization. You'll hear best practice stories from other attendees and learn how your organization can strengthen it's culture and influence internal functions to get a competitive advantage.
Soccer, in the United States, is blowing my mind.
Last August I went to see the Seattle Sounders play the Portland Timbers. It’s one of the biggest rivalry matches in Major League Soccer and it sold out Century Link Field—that’s 67,000+ seats.
67,000+ Americans paid to watch a soccer game. That’s a BIG DEAL.
If you could hire someone to exponentially improve your social media program's organic reach, increase the number of word-of-mouth referrals you receive, generate thought-provoking, branded content for your website and social media platforms, and deepen and enrich your relationships with your members, you'd do it, right? Guess what? You already have. And they're sitting right next to you.
What makes the renaming decision easier? (Hint: when your name is shared by a notorious radical terrorist group.)
Imagine discovering an Islamic militant group ravaging Iraq and Syria shared your brand name (ouch!). What would you do? Abandon your name? Or hold onto the equity you’ve built and risk negative brand associations by keeping your newly controversial name?
These are the questions Isis, a mobile wallet company, faced when ISIS (Islamic State of Iraq and Syria) started hitting headlines for links to sectarian violence against government forces and civilians.