news archive


Welcome to Weber Marketing Group’s archive of articles and insights on the topics of branding, branch design, culture building, and the financial industry.

CULTURE BUILDING WORKSHOP: TURNING STAFF INTO BRAND CHAMPIONS

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CULTURE BUILDING WORKSHOP: TURNING STAFF INTO BRAND CHAMPIONS

How can you truly leverage staff to deliver a unique, powerful branded experience? Join a team of cultural design experts from Weber Marketing Group for this highly interactive, three-hour workshop. Dig deep into the keys that will unlock ways to align, inspire and direct your entire workforce to live your brand in bold, fresh ways.

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Sun Tzu and the Art of the Cheeseburger

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Sun Tzu and the Art of the Cheeseburger

What would you do if you were responsible for a new branding campaign for McDonalds? You might look for inspiration from the master brand strategist of millennia past: Sun Tzu. He'd tell you to pick a fight you can win.

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Starbucks Theatre of Roasting

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Starbucks Theatre of Roasting

Seattleites know coffee. In fact, we've been called coffee snobs. So what does Starbucks, a major coffee icon in a coffee town, do when a green mermaid logo has become synonymous to the McDonalds’ golden arches where you can expect convenience and consistency? In a town of coffee snobs – me included – you need more.  To stay relevant, Starbucks has created a very high-end, state of the art prototype store. A prototype store is nothing new for Starbucks, but this store,  rumored to cost $20 million dollars, took it to a whole new level.

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Would You Have Approved This Ad?

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Would You Have Approved This Ad?

I play a little mental game from time to time to help me keep my creative mind open. The game is called, “Would I Have Approved That?” It’s a game that’s easy to learn, simple to play, and you can do it just about anywhere. But before I explain the rules, a little background.

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Mini-MAC 2014

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Mini-MAC 2014

Mini-MAC 2014 is coming up on November 7th in Ontario, California.

And it's not too late to register!

Mini-MAC is a one-day workshop designed to be perfect for every level of your marketing team.

Weber Marketing's Randy Schultz will be leading a session.


Randy Schultz, VP Marketing, Weber Marketing Group

Randy Schultz, VP Marketing, Weber Marketing Group

Finding the "WHY" in your Brand

To stand out from the crowd, your credit union needs a brand that communicates not just what you do, but why you do it.  Randy Schultz is on a mission to help CUs create brands that are built for the long-term, so he’ll share insights on how to build brand equity, develop an authentic brand platform, design a relevant look and feel, and align the brand voice with your values.

This session is all about you, so email Randy ahead of time on the ONE BIG BURNING QUESTION you have about your brand.

You'll also hear from Casey Boggs, President of LT Public Relations, speaking on storytelling and reputation management, and Teresa Freeborn, CEO of Xceed Financial Credit Union, on "climbing the credit union ladder".

Learn more about Mini-MAC and register today.

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Does content marketing make you more interesting?

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Does content marketing make you more interesting?

Content marketing isn’t new. In fact, it’s older than you are. When you consider that John Deere produced The Furrow magazine to “educate” farmers all the way back in 1895, and since then, persuasive copy has been used to sell everything from tires to toys to toilet paper, you realize that we’ve all been marketing content for centuries.

Of course, that doesn’t mean we’re good at it.

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Inside the Elevations Branch 2.0

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Inside the Elevations Branch 2.0

When you love where you live, it matters where you bank. Elevations Credit Union, based in Boulder, CO, built their brand on that premise. It's about loving local, embracing differences, and reflecting the community in which you live. Weber helped Elevations define a branch prototype that extends that brand positioning into the newest Elevations branches — the first of which opened to the public this summer.

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Putting Social First

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Putting Social First

Recently, I had the pleasure of presenting to a really smart group of credit union leaders about social media at the CUES School of Strategic Marketing. But I only had 30 minutes on the agenda – how do you cover such a sprawling topic in such a tiny timeframe? Lucky for me, the group was focused and we got right down to business tackling three big challenges of managing a social media program: 

  1. Risk Management
  2. Resource Management
  3. Culture Management

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See you in Orlando at the ABA Marketing & Retail Conference

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See you in Orlando at the ABA Marketing & Retail Conference

The ABA Marketing & Retail Conference is on September 7th in Orlando.

And Weber Marketing’s Randy Schultz is speaking.

This year's ABA Marketing & Retail Conference will have more scope and broader content than ever before, with a unique opportunity for marketers and retail bankers to join forces and deliver on higher demands from customers and management. 

Topics covered include:  Strategic Agility; Sales and Customer Service; Multi-Channel Communications; Digital; Brand Management;. Mobile Banking; Big Data; and much more.

Randy Schultz will share his knowledge and expertise on how to steer your organization's culture to new levels of delivering the brand at his session on Monday, September 8th at 11:00 AM.


Randy Schultz, VP Marketing Weber Marketing Group

Randy Schultz, VP Marketing

Weber Marketing Group

"Turning Staff Into Brand Champions"

You constantly search for ways to measure your organization's brand equity with customers and prospects, but what about staff?

  • How loyal is your staff?
  • Do they really even know what your brand is?
  • Are they empowered to "live out the brand"?
  • If you told them to "live your brand", could they? Would they?

Employees don't want to feel like the only thing you value is your bottom line and reaching your goals. If your employees are not living the brand internally and out in the community, your story is not being shared effectively.


Neil Goldman, Senior Partner Goldman Consulting & Strategy

Neil Goldman, Senior Partner

Goldman Consulting & Strategy

Join Randy Schultz and Neil Goldman as they explore how rethinking, aligning and measuring the customer experience offers a proven path to retention, sustainable growth and advocacy.

You'll leave this workshop with tools to:

  • Help you manage the success of your brand experience culture
  • Map your organization's own customer experience profile
  • Define and align your organization's customer experience - branch, human and digital touch-points
  • Make your customer experience culture stick

This is NOT a presentation. It's an interactive workshop with case study examples you will bring to the table from your organization. You'll hear best practice stories from other attendees and learn how your organization can strengthen it's culture and influence internal functions to get a competitive advantage.

LEARN MORE AND REGISTER.

 

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Soccer Advertising is Different

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Soccer Advertising is Different

Soccer, in the United States, is blowing my mind.

Last August I went to see the Seattle Sounders play the Portland Timbers. It’s one of the biggest rivalry matches in Major League Soccer and it sold out Century Link Field—that’s 67,000+ seats. 

67,000+ Americans paid to watch a soccer game. That’s a BIG DEAL. 

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Your biggest social media fans are sitting right next to you

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Your biggest social media fans are sitting right next to you

If you could hire someone to exponentially improve your social media program's organic reach, increase the number of word-of-mouth referrals you receive, generate thought-provoking, branded content for your website and social media platforms, and deepen and enrich your relationships with your members, you'd do it, right?  Guess what? You already have. And they're sitting right next to you.

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What makes the renaming decision easier?  (Hint: when your name is shared by a notorious radical terrorist group.)

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What makes the renaming decision easier? (Hint: when your name is shared by a notorious radical terrorist group.)

Imagine discovering an Islamic militant group ravaging Iraq and Syria shared your brand name (ouch!). What would you do? Abandon your name? Or hold onto the equity you’ve built and risk negative brand associations by keeping your newly controversial name?

These are the questions Isis, a mobile wallet company, faced when ISIS (Islamic State of Iraq and Syria) started hitting headlines for links to sectarian violence against government forces and civilians.

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