Finding the "WHY" in your Brand
To stand out from the crowd, your credit union needs a brand that communicates not just what you do, but why you do it. Randy Schultz is on a mission to help CUs create brands that are built for the long-term, so he’ll share insights on how to build brand equity, develop an authentic brand platform, design a relevant look and feel, and align the brand voice with your values.
This session is all about you, so email Randy ahead of time on the ONE BIG BURNING QUESTION you have about your brand.
You'll also hear from Casey Boggs, President of LT Public Relations, speaking on storytelling and reputation management, and Teresa Freeborn, CEO of Xceed Financial Credit Union, on "climbing the credit union ladder".