news archive


Welcome to Weber Marketing Group’s archive of articles and insights on the topics of branding, branch design, culture building, and the financial industry.

Redwood Credit Union named Best in the Nation

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Redwood Credit Union named Best in the Nation

ITS NOT EVERY DAY A CLIENT HIRES US TO LEAVE THEIR BRAND ALONE. 

As you might imagine, this was a surprising request coming from Redwood Credit Union when they engaged our team in the fall of 2013. 

Instead, this $2.4B credit union asked us to help distill their highly successful brand, succinctly documenting core strengths to ensure ongoing alignment with the market. 

While the result raised a few eyebrows at first, in the end, the answer surprised no one. Love is what makes Redwood Credit Union unique. And we're confident that the passion the organization feels for helping members succeed is what catapulted them to the top of Glatt Consulting's recent Credit Union Industry HealthScore.

Congratulations to this outstanding organization and it's very passionate staff. 

Redwood Credit Union CEO Brett Martinez, Thursday May 7, 2015. (Kent Porter / Press Democrat) 2015

Redwood Credit Union CEO Brett Martinez, Thursday May 7, 2015. (Kent Porter / Press Democrat) 2015

“We didn’t look to rebrand … we were looking to articulate our brand,” said Brett Martinez, Redwood’s chief executive officer. “We knew we had a really strong brand with our membership growing.”
— The Press Democrat, Santa Rosa, Calif.


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We'll see you at the MAC Conference

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We'll see you at the MAC Conference

The 2015 MAC Conference is coming up on May 27th in the innovation capital of America — San Francisco!

Mark Weber

Mark Weber

Weber Marketing Group's Mark Weber is a keynote speaker:

Finding the Catalyst of Transformational Change

Join Mark on Thursday, May 28th at 9:00 AM and he explains how building a relevant brand is so much more than a great look and a few successful campaigns. He’ll discuss how to create a cultural revolution that will spark some serious results. You'll learn:

  • how organizations pivot to become more relevant
  • how to harness unconventional R&D investments to spark results
  • how to break through the bubble

Weber Marketing Group is also sponsoring an off-site tour and leading a culture workshop afterward:

Levi strauss & co. culture Tour

Levi Strauss & Co. is one of the world's largest brand-name apparel marketers with sales in more than 100 countries. The company employs a staff of approximately 12,400 people worldwide, including approximately 1,500 people at its San Francisco, California headquarters. On Wednesday, May 27th at 1:00 PM  join Weber Marketing Group's Randy Schultz for a guided tour of the Levi's headquarters. You'll get an inside look at the Levi's company culture and see how innovation is at the core of everything they do — from inventing the world’s first pair of blue jeans, to implementing cutting-edge design techniques, to developing new ways of working.

Speaking of blue jeans, how would you look in a new pair of Levi's 501's? During the culture workshop after the tour, Randy Schultz will select one lucky participant will win a Levi's gift card. Don't miss out!

 

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Branch Makeover: Live from the Financial Brand Forum

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Branch Makeover: Live from the Financial Brand Forum

Forum 2015 Branch Experience Makeover

Banks and credit unions around the world all want the answer to one burning question: "What should our branches be like in the future?" Everyone agrees the role of the branch and technology is evolving, but there is little clarity about how branch design should respond to these changes.

Weber Marketing Group and EHS Design recently had the opportunity to answer this question. As one of three design teams selected at the Financial Brand Forum, we were challenged with presenting a branch design concept to NYC-based Municipal Credit Union (MCU)—live on stage, in front of 900 conference attendees. This presented a terrific chance to share our perspective on innovation.

Introduction: brand video


Diving in, what first intrigued us about MCU is the amazing bond this 100-year-old credit union shares with its hardworking members. This demographically, geographically, and ethnically diverse group is united by a strong commitment to serve the 8.4 million people who live in New York City, and their membership in the credit union reflects their kinship. We quickly realized that this inherent authenticity and rich heritage could be reflected in a new brand design, one that helps link municipal workers to a new environment designed to deliver real guidance. We set out to identify a link to a unique space municipal workers would be proud to call their own.

Finding that big idea took us weeks. We didn't want to design just one more nice-looking branch filled with cool technology — we wanted a visceral connection. MCU needed a bridge between past and future, worker and city, and a member’s current position and their future financial well-being.

The very crossroad designed, engineered, built, and now maintained for over 100 years by MCU members could be a powerful symbol to celebrate their own evolution. And, with a branch site planned for Staten Island, a neighborhood connected to not one but four landmark bridges, we had rich visuals to draw upon.


With our strategy outlined, we went to work designing a new branch experience that showcased MCU’s objectives. We identified three functional tactics to address these priorities:

  1. Design a prototype that demonstrates adaptability to a fast changing world of new technologies and touchpoints — without exceeding cost thresholds.
  2. Ensure the space is easy to navigate and promotes interactions that foster financial education.
  3. Tie space not just to technology, but also to the access, freedom and time savings that define mobility.

Creating a rich and connected user experience tied to relationship development, trusted advisors and tools meant clearly prioritizing zones within the new space. We sketched pathways designed to help define staff behavior, including spaces that would encourage engagement of visitors on the floor, rather than from behind a desk. We then rendered these ideas in 3D to help key decision makers visualize the relationship between training and adaptation and how this might impact the new environment and overall experience.


A century ago, ten Municipal workers joined together to help each other finance and save for the life they wanted to live. They built bridges and helped create a city that now defines America. 100 years later, we celebrate the next chapter by building a new bridge to guide 365,000 hardworking municipal employees and their families to financial well-being.

We’re thankful for the opportunity to serve the Municipal Credit Union team with a fresh new vision and excited about this admirable organization’s future.


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Brave brands take center stage

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Brave brands take center stage

Brands aren’t sitting back waiting to be discovered. They’re trying to get in front of us, working up a sweat as they audition for the spotlight in our heads. But you know who doesn’t have to work so hard? You know who walks right up and takes the stage? The brand that starts a conversation that matters.

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Do I have to call it nepotism?

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Do I have to call it nepotism?

I've written before about why I love producing radio. Now I can add one more reason to the list — a seven-year old, precocious, all-pink, all-attitude, talented little voice actress named Gretta. And if you can't tell from the photo, she also happens to be my daughter.

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CULTURE BUILDING WORKSHOP: TURNING STAFF INTO BRAND CHAMPIONS

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CULTURE BUILDING WORKSHOP: TURNING STAFF INTO BRAND CHAMPIONS

How can you truly leverage staff to deliver a unique, powerful branded experience? Join a team of cultural design experts from Weber Marketing Group for this highly interactive, three-hour workshop. Dig deep into the keys that will unlock ways to align, inspire and direct your entire workforce to live your brand in bold, fresh ways.

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Sun Tzu and the Art of the Cheeseburger

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Sun Tzu and the Art of the Cheeseburger

What would you do if you were responsible for a new branding campaign for McDonalds? You might look for inspiration from the master brand strategist of millennia past: Sun Tzu. He'd tell you to pick a fight you can win.

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Starbucks Theatre of Roasting

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Starbucks Theatre of Roasting

Seattleites know coffee. In fact, we've been called coffee snobs. So what does Starbucks, a major coffee icon in a coffee town, do when a green mermaid logo has become synonymous to the McDonalds’ golden arches where you can expect convenience and consistency? In a town of coffee snobs – me included – you need more.  To stay relevant, Starbucks has created a very high-end, state of the art prototype store. A prototype store is nothing new for Starbucks, but this store,  rumored to cost $20 million dollars, took it to a whole new level.

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Would You Have Approved This Ad?

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Would You Have Approved This Ad?

I play a little mental game from time to time to help me keep my creative mind open. The game is called, “Would I Have Approved That?” It’s a game that’s easy to learn, simple to play, and you can do it just about anywhere. But before I explain the rules, a little background.

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Mini-MAC 2014

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Mini-MAC 2014

Mini-MAC 2014 is coming up on November 7th in Ontario, California.

And it's not too late to register!

Mini-MAC is a one-day workshop designed to be perfect for every level of your marketing team.

Weber Marketing's Randy Schultz will be leading a session.


Randy Schultz, VP Marketing, Weber Marketing Group

Randy Schultz, VP Marketing, Weber Marketing Group

Finding the "WHY" in your Brand

To stand out from the crowd, your credit union needs a brand that communicates not just what you do, but why you do it.  Randy Schultz is on a mission to help CUs create brands that are built for the long-term, so he’ll share insights on how to build brand equity, develop an authentic brand platform, design a relevant look and feel, and align the brand voice with your values.

This session is all about you, so email Randy ahead of time on the ONE BIG BURNING QUESTION you have about your brand.

You'll also hear from Casey Boggs, President of LT Public Relations, speaking on storytelling and reputation management, and Teresa Freeborn, CEO of Xceed Financial Credit Union, on "climbing the credit union ladder".

Learn more about Mini-MAC and register today.

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Does content marketing make you more interesting?

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Does content marketing make you more interesting?

Content marketing isn’t new. In fact, it’s older than you are. When you consider that John Deere produced The Furrow magazine to “educate” farmers all the way back in 1895, and since then, persuasive copy has been used to sell everything from tires to toys to toilet paper, you realize that we’ve all been marketing content for centuries.

Of course, that doesn’t mean we’re good at it.

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Inside the Elevations Branch 2.0

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Inside the Elevations Branch 2.0

When you love where you live, it matters where you bank. Elevations Credit Union, based in Boulder, CO, built their brand on that premise. It's about loving local, embracing differences, and reflecting the community in which you live. Weber helped Elevations define a branch prototype that extends that brand positioning into the newest Elevations branches — the first of which opened to the public this summer.

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