news archive


Welcome to Weber Marketing Group’s archive of articles and insights on the topics of branding, branch design, culture building, and the financial industry.

What makes the renaming decision easier?  (Hint: when your name is shared by a notorious radical terrorist group.)

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What makes the renaming decision easier? (Hint: when your name is shared by a notorious radical terrorist group.)

Imagine discovering an Islamic militant group ravaging Iraq and Syria shared your brand name (ouch!). What would you do? Abandon your name? Or hold onto the equity you’ve built and risk negative brand associations by keeping your newly controversial name?

These are the questions Isis, a mobile wallet company, faced when ISIS (Islamic State of Iraq and Syria) started hitting headlines for links to sectarian violence against government forces and civilians.

Isis launched their brand four years ago. “We wanted a name that brought to life our company and our values. Above all, we wanted a brand that captured the simplicity of our mobile wallet experience. We chose Isis,” said CEO Michael Abbott in a statement released on the company’s website.

“However coincidental, we have no interest in sharing a name with a group whose name has become synonymous with violence, and our hearts go out to those who are suffering. As a company, we have made the decision to rebrand,” said Abbott. 

While their reasons likely differ, Credit Union and Bank executive teams are gathered in boardrooms right now, wrestling with the decision to change their name. They are discussing whether a new name will better position them for long-term sustainable growth. They’re asking important questions: How will my members react to a new name? Will customers assume we are merging and leave? How is our current name helping or limiting growth today? What is the ROI if we do change?

These are valid and challenging discussions to take on. It’s both strategic—and for many—an emotional decision to change a name. Even Abbot stated under his company’s extreme set of circumstances that, “Changing a brand is never easy, but we know this is the right decision—for our company, our partners and our customers.” 

Isis made a strategic decision to choose a new name in order to protect the core of the brand—their reputation, image, perceptions and future growth potential. The easy decision would have been do nothing, see what happens, and hope the impact won’t be that severe. Instead, they made a courageous decision to change. Part of sustaining a great brand is remaining responsive to the cultural landscape. Sometimes, change is good.

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Pregnant dudes, tiny Germans and a dog suit

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Pregnant dudes, tiny Germans and a dog suit

Nimble, an Australian company offering quick loans, produced a brilliant advertising campaign that uses odd humor in a way that effectively tells the story of what they do. The campaign won a silver at the Cannes this year.

Back in the dot-com era, many commercials used the same brand of odd humor; however, it was not always successful because, ultimately, it was telling a joke for the sake of telling a joke, not telling a joke for the sake of storytelling.

Using odd humor in commercials can be powerful, but only if it is done with purpose and flawless execution. When odd humor is done right, even pregnant dudes can sell loans.

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Seattle Animal Shelter Furry 5K

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Seattle Animal Shelter Furry 5K

The Seattle Animal Shelter presented its 15th annual Furry 5K at Seward Park on Sunday, June 8th, and members of the Weber team showed their support.

 The Furry 5K is the Seattle Animal Shelter's largest fundraising event. This year, the event raised a total of $98,000 for the Help the Animals Fund (HTAF), which pays for veterinary care of sick and injured animals at the shelter.

Ruth Kapcia, a Senior Account Manager at Weber Marketing Group, is a long-time volunteer for the Seattle Animal Shelter and a past Race Director for the Furry 5K.

Justen Weber, one of our art directors, donated his time and talent to design the look and feel for this year’s event.  

“I wanted to capture the positive spirit and movement that this event stands for," said Justen. "Our model rescued-dog, Cheney, was the perfect symbol of this. Done with an expressive pallet-knife technique in a vibrant color pallet – this design demonstrates the raw energy and joy of the Furry 5K.”

Karen McGaughey’s daughters Caroline and Gracie attended the event with their Girl Scout troop.

Samantha, Ben Stangland’s daughter, also completed the 5K with her neighbor’s dog Tula.

More photos of the race are available here.  

 

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World Cup predictions from Team Weber

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World Cup predictions from Team Weber

Who's going to win this year's World Cup? Some folks from team Weber are getting pretty excited to find out. Here are the predictions from a few passionate soccer fans from our office.

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CUES School of Strategic Marketing

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CUES School of Strategic Marketing

Effective strategic marketing communicates your credit union’s value, sets your brand apart, improves the member experience, and drives bottom line growth and profitability. It's time to dial it up.

Join the Credit Union Executives Society (CUES) in Seattle on July 14th for the School of Strategic Marketing, led by Mark Weber, CEO of Weber Marketing Group. This high level two-year program is designed for senior leaders and credit union marketing executives who want to learn the keys to strategy-focused marketing, culture, channel design and branding. Space is absolutely limited and last year's class filled quickly.

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5 Tips for Your Next Branch Transformation Project

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5 Tips for Your Next Branch Transformation Project

The new wave of mobile, social and online banking is reshaping how consumers bank. Their preferences and patterns are shifting forever. Financial institutions are scrambling to define how their traditional teller-focused transactional model will shift – or fade away. But what can you do to set your brand apart from competitors in meaningful and relevant ways to evolve technology and connect with consumers and business audiences?

The future of branch evolution is filled with major questions that require strategic and innovative answers. Do we still need branches? If so, what kind? How big will they be? How much technology is enough? Too much? What’s working well? Who will use branches and for what purpose? What will successful performance and metrics look like in an increasingly digital world? How will staff, cultures and delivery systems need to adapt?

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How ALF increases safety for Delta Airlines

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How ALF increases safety for Delta Airlines

I'm a reasonably nice, somewhat affable, yet often curmudgeonly cynic. 

Yet, I must admit, I laughed out loud during a Delta in-flight safety video. Ridiculous. More surprising than that: I paid attention to all five-minute-and-twenty-two seconds of the FAA mandated content. (Spoiler alert, there are floatation devices stored under your seats!!! I had no idea.)

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Photo tour: BECU’s High-Advisory, Teller-Free Branch

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Photo tour: BECU’s High-Advisory, Teller-Free Branch

Not far from Microsoft, amid Bellevue Washington’s affluent high-tech community, BECU built a flagship branch engineered for advisory, investment, mortgage, and business services.

Beginning early 2013, Weber Marketing Group and architectural partners EHS Design, sat down with one of the country's leading credit unions, BECU. Together, we searched for answers to some challenging questions: How do we build a facility for the affluent Eastside community? How do we make transactions more efficient while boosting our advisory services? How do we make a statement to the Eastside that this credit union is as sophisticated in its business offerings as any local bank?

10 Months later, we had the answer. This is a photo tour of BECU’s Eastside Financial Center. Together, we'll take a careful look at the spaces that make this facility so special.

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Harnessing our inner child to think more creatively

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Harnessing our inner child to think more creatively

When my daughter was three I caught her jumping on her bed. When I asked her to stop jumping she replied "Dad, I'm not jumping on the bed! I'm smashing the mattress with my feet." This was an answer I was not expecting, but I couldn’t argue with her logic. She had a different perspective, one that was arguably more creative than mine.

Everyday, Weber Marketing works with many different financial institutions with unique brands, cultures, and target markets throughout North America. Many of them have similar questions. How do we attract new customers/members? How can we better service our market? What are we not doing that we should be doing? Tackling these challenges creatively requires looking at them from a different perspective.

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Evolution takes courage

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Evolution takes courage

Sometimes relying on our history can hinder our best efforts to evolve an established brand. When things aren’t going as well as we’d hoped, when we feel unsure about what to do next, we long for the days when we had momentum working in our favor. It may be tempting to emulate past successes, even though the market has changed. Even though we’ve changed. Evolution takes courage.

Watching JCPenney revert to its pre-2011 logo is like watching an old friend get sucked back into a relationship with the high school quarterback, the guy who still pulls up VHS tapes of past touchdowns when you drop in to say hello. This is obviously a company struggling to find a safe landing, and one that is unsure about its future.

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Driving Brand Leadership

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Driving Brand Leadership

Let’s face it. The traditional financial services world we have known well for many years is in massive transformation.

As consumers embrace new mobile technologies, wean gradually away from branch teller transactions, and new online competitors rise up, the financial industry is rushing headfirst into a fusion of online, digital, branch and social media channels that are reshaping how we retain consumers, compete and grow.

In this new world of smart phones, tablets, Twitter and video tellers, it raises the bar even higher for how we manage our brand reputation and position our financial institutions to stand apart in a highly commoditized – and now increasingly wired financial industry.

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151 & Counting: A Fat Stack of Radio

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151 & Counting: A Fat Stack of Radio

Last week, Josh completed his 151st radio spot. To celebrate this admittedly arbitrary milestone, he's sharing some of what he learned in his twelve years of making radio. Plus, he's posted five sentimental favorites, ranging from Metaphorical Ponies to President Grant.

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Playing Offense

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Playing Offense

At first glance, disruptive innovations can be hard to get your head around. Take 3D printing. How is that possible? If I draw a ball on my computer and click print, will it come bouncing out of my HP Laserjet printer? Cool. And what about Amazon’s delivery drones? My mind goes right to small, black, ninja-like helicopters bonking their noses on my low porch overhang, dropping the Ming vase I just scored for $9.99 on eBay. How is that going to work exactly?

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Code for get clicky