On August 14th, our friends at CUES threw down the icy gauntlet and called us out for the ALS Ice Bucket Challenge. We were honored to participate, and in good company with our follow nominees: Filene Research Institute, CUiNSIGHT.com, Currency Marketing, New Jersey Credit Union League and CUNA.
Recently, I had the pleasure of presenting to a really smart group of credit union leaders about social media at the CUES School of Strategic Marketing. But I only had 30 minutes on the agenda – how do you cover such a sprawling topic in such a tiny timeframe? Lucky for me, the group was focused and we got right down to business tackling three big challenges of managing a social media program:
- Risk Management
- Resource Management
- Culture Management
The ABA Marketing & Retail Conference is on September 7th in Orlando.
And Weber Marketing’s Randy Schultz is speaking.
This year's ABA Marketing & Retail Conference will have more scope and broader content than ever before, with a unique opportunity for marketers and retail bankers to join forces and deliver on higher demands from customers and management.
Topics covered include: Strategic Agility; Sales and Customer Service; Multi-Channel Communications; Digital; Brand Management;. Mobile Banking; Big Data; and much more.
Randy Schultz will share his knowledge and expertise on how to steer your organization's culture to new levels of delivering the brand at his session on Monday, September 8th at 11:00 AM.
"Turning Staff Into Brand Champions"
You constantly search for ways to measure your organization's brand equity with customers and prospects, but what about staff?
- How loyal is your staff?
- Do they really even know what your brand is?
- Are they empowered to "live out the brand"?
- If you told them to "live your brand", could they? Would they?
Employees don't want to feel like the only thing you value is your bottom line and reaching your goals. If your employees are not living the brand internally and out in the community, your story is not being shared effectively.
You'll leave this workshop with tools to:
- Help you manage the success of your brand experience culture
- Map your organization's own customer experience profile
- Define and align your organization's customer experience - branch, human and digital touch-points
- Make your customer experience culture stick
This is NOT a presentation. It's an interactive workshop with case study examples you will bring to the table from your organization. You'll hear best practice stories from other attendees and learn how your organization can strengthen it's culture and influence internal functions to get a competitive advantage.
Soccer, in the United States, is blowing my mind.
Last August I went to see the Seattle Sounders play the Portland Timbers. It’s one of the biggest rivalry matches in Major League Soccer and it sold out Century Link Field—that’s 67,000+ seats.
67,000+ Americans paid to watch a soccer game. That’s a BIG DEAL.
If you could hire someone to exponentially improve your social media program's organic reach, increase the number of word-of-mouth referrals you receive, generate thought-provoking, branded content for your website and social media platforms, and deepen and enrich your relationships with your members, you'd do it, right? Guess what? You already have. And they're sitting right next to you.
What makes the renaming decision easier? (Hint: when your name is shared by a notorious radical terrorist group.)
Imagine discovering an Islamic militant group ravaging Iraq and Syria shared your brand name (ouch!). What would you do? Abandon your name? Or hold onto the equity you’ve built and risk negative brand associations by keeping your newly controversial name?
These are the questions Isis, a mobile wallet company, faced when ISIS (Islamic State of Iraq and Syria) started hitting headlines for links to sectarian violence against government forces and civilians.
The Seattle Animal Shelter presented its 15th annual Furry 5K at Seward Park on Sunday, June 8th, and members of the Weber team showed their support.
The Furry 5K is the Seattle Animal Shelter's largest fundraising event. This year, the event raised a total of $98,000 for the Help the Animals Fund (HTAF), which pays for veterinary care of sick and injured animals at the shelter.
Ruth Kapcia, a Senior Account Manager at Weber Marketing Group, is a long-time volunteer for the Seattle Animal Shelter and a past Race Director for the Furry 5K.
Justen Weber, one of our art directors, donated his time and talent to design the look and feel for this year’s event.
“I wanted to capture the positive spirit and movement that this event stands for," said Justen. "Our model rescued-dog, Cheney, was the perfect symbol of this. Done with an expressive pallet-knife technique in a vibrant color pallet – this design demonstrates the raw energy and joy of the Furry 5K.”
Karen McGaughey’s daughters Caroline and Gracie attended the event with their Girl Scout troop.
Samantha, Ben Stangland’s daughter, also completed the 5K with her neighbor’s dog Tula.
More photos of the race are available here.
Who's going to win this year's World Cup? Some folks from team Weber are getting pretty excited to find out. Here are the predictions from a few passionate soccer fans from our office.
Effective strategic marketing communicates your credit union’s value, sets your brand apart, improves the member experience, and drives bottom line growth and profitability. It's time to dial it up.
Join the Credit Union Executives Society (CUES) in Seattle on July 14th for the School of Strategic Marketing, led by Mark Weber, CEO of Weber Marketing Group. This high level two-year program is designed for senior leaders and credit union marketing executives who want to learn the keys to strategy-focused marketing, culture, channel design and branding. Space is absolutely limited and last year's class filled quickly.
The new wave of mobile, social and online banking is reshaping how consumers bank. Their preferences and patterns are shifting forever. Financial institutions are scrambling to define how their traditional teller-focused transactional model will shift – or fade away. But what can you do to set your brand apart from competitors in meaningful and relevant ways to evolve technology and connect with consumers and business audiences?
The future of branch evolution is filled with major questions that require strategic and innovative answers. Do we still need branches? If so, what kind? How big will they be? How much technology is enough? Too much? What’s working well? Who will use branches and for what purpose? What will successful performance and metrics look like in an increasingly digital world? How will staff, cultures and delivery systems need to adapt?
I'm a reasonably nice, somewhat affable, yet often curmudgeonly cynic.
Yet, I must admit, I laughed out loud during a Delta in-flight safety video. Ridiculous. More surprising than that: I paid attention to all five-minute-and-twenty-two seconds of the FAA mandated content. (Spoiler alert, there are floatation devices stored under your seats!!! I had no idea.)
Not far from Microsoft, amid Bellevue Washington’s affluent high-tech community, BECU built a flagship branch engineered for advisory, investment, mortgage, and business services.
Beginning early 2013, Weber Marketing Group and architectural partners EHS Design, sat down with one of the country's leading credit unions, BECU. Together, we searched for answers to some challenging questions: How do we build a facility for the affluent Eastside community? How do we make transactions more efficient while boosting our advisory services? How do we make a statement to the Eastside that this credit union is as sophisticated in its business offerings as any local bank?
10 Months later, we had the answer. This is a photo tour of BECU’s Eastside Financial Center. Together, we'll take a careful look at the spaces that make this facility so special.