WMG News & Events

Weber Marketing Group earned a record 33 awards in 2007 from the top three credit union industry organizations – Credit Union National Association (CUNA), Credit Union Executives Society (CUES) and the Marketing Association of Credit Unions (MAC). The awards honor the best marketing efforts in various media from credit unions around the country.

In all, Weber won awards for 14 different clients in 2007. Categories included image enhancement, logos, branch merchandising, point of sale, brands, outdoor advertising, plastics, annual reports, brochures, name changes, coordinated campaigns and radio.

Weber won seven awards in 2007 for its work on Arizona State Credit Union, which was also a MACQUEE finalist at the 2007 MAC Awards.

In recent years, Weber Marketing Group has been honored with 35 credit union industry awards for branch merchandising, 18 for logos, 18 for branding and 11 for radio advertising.

For its June issue of Credit Union Management magazine, CUES tapped Weber Marketing Group for industry insights on how employees can ‘live the brand.’

The article, “Reflecting the Brand,” stresses the role staff play in an organization’s branding efforts.

“Every interaction your staff has with a member is either building your brand or not,” says Jeffry Pilcher, Creative Director at Weber Marketing. “Many organizations invest hundreds of thousands of dollars in their brands only to have that investment undermined when employees don’t understand or live out the brand.”

The article teaches readers how to hire with brand in mind, and how to introduce and implement a new branding strategy.

There is also an in-depth case study on how Weber Marketing helped Navigant Credit Union successfully launch its new name and brand with staff.

Tim Draper, VP of Marketing for Navigant, said Weber’s ‘Branding Boot Camp’ was a good way to get staff’s involvement, participation and buy-in. “We wanted their input regarding what they can do to support our brand.” It also helped “immerse every employee in a short period of time in how we wanted to position ourselves in the market,” he added.

For more information, contact Jeffry Pilcher, Creative Director, at 206.340.6111.