Members of MSECU vote to change name to ‘Via Credit Union’
Wednesday, May 21st, 2008“The name change removes a barrier to membership many sensed when hearing our former name.”
— Dick Kibbey,
CEO of MSECU/Via
Marion School Employees Credit Union , working in partnership with the branding and naming team at Weber Marketing Group, recently held a vote that gave members the choice between two possible new names. The majority winner of the democratic vote was ‘Via Credit Union.’
"A name change is a big decision, and we felt it was important to involve our member/owners," said Dick Kibbey, President and CEO of the credit union. "Everyone has a voice here, and that’s what makes us different than banks."
The credit union chose to pursue a more inclusive name after being granted a charter that opened membership to everyone living or working in Grant, Blackford, Miami and Madison counties.
"The name change removes a barrier to membership many sensed when hearing our former name. People assumed that you couldn’t join unless you worked for Marion Schools, which isn’t true," said Kibbey.
"Bringing affordable financial solutions to even more area families and attracting new members is good for everyone, but it especially benefits our existing members," Kibbey added.
The credit union narrowed down two potential names after considering more than 100 different suggestions proposed by Weber Marketing Group. The credit union partnered with both a professional naming firm and trademark counsel, and conducted an extensive evaluation to ensure the two names were not trademarked before putting them to a member vote.
The new Via name suggests the credit union is a pathway for members to reach their goals, such as a new home or a secure retirement.
Government approval for the new name was granted May 8, 2008. The transition to Via Credit Union will begin this summer.
