Monthly Archives: November 2009

A New Name Expands a Brand’s Horizons

By Sasha Davis | Published: November 16, 2009
Government of Guam Employee’s Federal Credit Union had a challenge due to an expanded charter, their name no longer reflected their entire membership. As they were able to serve everyone on the island, they needed a name that was more inclusive and welcoming. They attempted to relieve this barrier by shortening the name to a still-lengthy [...]
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New Name Sets the Financial World on Fire

By Sasha Davis | Published: November 13, 2009
On Oct. 12th, Communications Family Credit Union changed their name to Wildfire Credit Union. Communications Family Credit Union (CFCU) was caught in a typical branding conundrum – a recognizable name with goodwill and brand equity that no longer reflected who they were as an organization. Unsure of exactly how to move forward, CFCU contacted Weber Marketing Group [...]
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