Managing Your Brand Reputation in a Tough Economy
How should we talk to our members and the public amidst the uncertainty of the economy and the financial industry as consumer confidence has eroded? What can we do to manage our public reputation as a unique financial provider? What themes are most important to consumers right now, especially consumers searching for a new financial institution? Should we adapt our plans, strategies and tactics?
Mark Weber will examine these questions and the issue of communication in times of uncertainty at the 2009 Washington Credit Union League’s Volunteers Conference. He will speak on this, Saturday, June 20th at 10:00 am. To find out more about this conference and how to register online, go to: www.waleague.org/events
Tags: brand, presentation, speaker