Monthly Archives: August 2011

Nice-looking is no longer enough for financial institutions, according to a recent article in CU Management Magazine. Branches should be built on a solid brand that communicates a consistent message upon every visit. Reporter Jamie McMahon interviewed Mark Weber, CEO of Weber Marketing Group, and Paul Seibert, CMC & VP Financial Services at EHS Design [...]

Weber Marketing Group has noticed a rising trend of credit unions transforming their brands to capitalize on the current market conditions. “We’re seeing a seismic shift in the industry’s attitude as it relates to name equity versus confusion of eligibility,” said Randy Schultz, Weber Marketing Group’s vice president of marketing. The agency is currently in [...]

Weber Marketing Group’s Mark Weber, CEO and Randy Schultz, VP Marketing will host a session on Strategic Brand Positioning at the CUES CEO/Executive Team Network in Las Vegas on November 7. Session attendees will learn: How to understand the status of a brand. How to use a brand as the rallying cry of internal transformation [...]