Twitter: Randy Schultz- RandySchultzWMG: Thanks 4 heads us Casey @LTPR about new Mango bank-unbank http://bit.ly/doAmt5 lets you "bank without commitment". Unrelationship banking? July 26, 2010
- RandySchultzWMG: RT @OnPointCU: Intuit is discontinuing Quicken Online http://ow.ly/2fSII July 23, 2010
- RandySchultzWMG: Or @FinancialBrand "Dangle a carrot in front of 'em" Now...see what you've started Jeffry. July 23, 2010
- RandySchultzWMG: Not sure if it's a cliche or a philosophy @FinancialBrand -- what about "bait and switch" July 23, 2010
Addison Avenue Credit Union Launches Bank Intervention Campaign
On September 14 Addison Avenue Credit Union and Weber Marketing Group launched the Bank Intervention new member acquisition campaign.
The campaign centers around the bankintervention.com microsite, in-branch displays and web advertising with some additional print pieces. The site features seven video episodes following one man who becomes the target of a bank intervention.