Author Archives: Barbara Gering

Weber Marketing Group has officially expand its presence in Canada, opening a new office in Vancouver, B.C. The agency’s entry into Canada derives from the their extensive work with Canadian credit unions over the past ten years, including Vancity, North Shore Credit Union, GFFG, and Copperfin Credit Union. “We are extremely committed to our Canadian [...]

Weber Marketing Group is pleased to welcome a new addition to the team. Jennie Morrison was recently selected as the top candidate for the account coordinator position from a pool of more the 150 applicants. In this role, Jennie will focus on assisting the account team with agency retainer clients. Morrison previously interned for several [...]

Weber Marketing Group recently presented at the Credit Union Executive Society’s (CUES) CEO/Executive Team Network in Las Vegas on November 7. Mark Weber, Weber Marketing Group’s CEO, presented “Strategic Brand Positioning: A Game Changing Competitive Advantage” along with Juli Anne Callis, President and CEO of National Institute of Health Federal Credit Union. “It was amazing to see how [...]

Weber Marketing Group is seeking a passionate, self-motivated and relationship driven individual to join our Client Services team with a minimum of five years agency, or financial services marketing background or experience. RESPONSIBILITY OVERVIEW Account Management: Work as part of a larger Client Services team to understand client goals/objectives and challenges, translating those into marketing [...]

Nevada Federal Credit Union has changed their name to One Nevada Credit Union as of October 1, 2011. Weber Marketing Group worked with the $677 million credit union to develop their new name and transformational brand. The NFCU leadership team spent several months with Weber Marketing Group conducting research with members and non-members, holding naming [...]

On October 1, 2011, Yakima Valley Credit Union and Catholic Credit Union, both located in Washington State, will officially merge to become Solarity Credit Union. Weber Marketing Group worked with both credit unions to develop the Solarity name and transformational brand. “Bringing the two credit unions together from development to execution was an exciting, collaborative [...]

Nice-looking is no longer enough for financial institutions, according to a recent article in CU Management Magazine. Branches should be built on a solid brand that communicates a consistent message upon every visit. Reporter Jamie McMahon interviewed Mark Weber, CEO of Weber Marketing Group, and Paul Seibert, CMC & VP Financial Services at EHS Design [...]

Weber Marketing Group has noticed a rising trend of credit unions transforming their brands to capitalize on the current market conditions. “We’re seeing a seismic shift in the industry’s attitude as it relates to name equity versus confusion of eligibility,” said Randy Schultz, Weber Marketing Group’s vice president of marketing. The agency is currently in [...]

Weber Marketing Group’s Mark Weber, CEO and Randy Schultz, VP Marketing will host a session on Strategic Brand Positioning at the CUES CEO/Executive Team Network in Las Vegas on November 7. Session attendees will learn: How to understand the status of a brand. How to use a brand as the rallying cry of internal transformation [...]

Weber Marketing Group is honored to receive the Marketing Association of Credit Unions (MAC) Agency of the Year Award for our work in 2010. The winner was announced at the 2011 MAC Conference in San Francisco last week. We are thankful to our clients and partners who helped make 2010 a successful year. Click here [...]