Author Archives: Eric Peacock

Weber Marketing Group, a strategic branding and marketing agency focusing on the financial industry and emerging growth companies, has launched their facebook page. Discover the amazing story behind WMG’s connection and involvement to the world outside of the credit union industry. Come and join the fun!

In a campaign to attract new members, USA Federal Credit Union in San Diego, California, launched “Spike’s Scratch-and-Win Sweepstakes” in September. The two month goal of 400 net new members was surpassed in the first two weeks of the campaign, and after four weeks, USA Federal has added over 1,200 net new members. The promotion [...]

This fall, Weber Marketing Group completed its 50th radio spot. Over the past few years, the company has noticed an increase in the number of financial institutions interested in radio. “In 2000-2001, Weber Marketing only did a handful of radio spots,” says Jeffry Pilcher, Creative Director at Weber Marketing. “But with credit unions expanding their [...]