Author Archives: Eric Peacock

Newport News Shipbuilding Employees’ Credit Union in Newport News, Virginia will officially change its name to BayPort Credit Union in November, 2007. When Newport News Shipbuilding Employees’ CU was organized in 1928, only shipyard employees were eligible for membership. Today, the entire 1.7 million population of the greater Hampton Roads and Chesapeake Bay community is [...]

Red Canoe Credit Union in Longview, Washington won nearly all of the medals in its asset category at the Washington State Credit Union League’s annual Spectrum Awards Dinner on September 12. The $423 million credit union hired Weber Marketing in the fall of 2006 to develop their new name and brand program. Weyerhaeuser Employees Credit [...]

Weber Marketing completed a 3-branch merchandising project for Red Canoe Credit Union in late July. Red Canoe’s main branch, in Federal Way, WA, is 5,000 square feet, and the other two branches in Longview, WA, are roughly 1,200 square feet. Weber Marketing’s merchandising team selected images of nature, including mountains, lakes and ferns, illustrating Red [...]

An article in the July 2007 issue of Credit Union Management Magazine entitled “The Name Game” examines credit union name changes over the past few years. Reporter Bryan Ochalla poses the question: “Have members had it with credit union name changes?” A quick glance at a few of Weber Marketing’s recent successful name changes suggests [...]

Weber Marketing Group recently completed a branch merchandising project for Service 1st Federal Credit Union in Danville, Pennsylvania. Weber Marketing designed, produced and installed retail graphics and brand displays in four of the credit union’s existing branches. The project also involved interior design consultation, updated wall colors and recommendations for exterior signage. Click here to [...]

Weber Marketing Group earned a record 33 awards in 2007 from the top three credit union industry organizations – Credit Union National Association (CUNA), Credit Union Executives Society (CUES) and the Marketing Association of Credit Unions (MAC). The awards honor the best marketing efforts in various media from credit unions around the country. In all, [...]

For its June issue of Credit Union Management magazine, CUES tapped Weber Marketing Group for industry insights on how employees can ‘live the brand.’ The article, “Reflecting the Brand,” stresses the role staff play in an organization’s branding efforts. “Every interaction your staff has with a member is either building your brand or not,” says [...]