Category Archives: News

Maine’s Credit Unions Launch New Interactive Shared Branching Campaign

By Sasha Davis | Published: January 22, 2010

The credit unions of Maine love to share! Beginning February 1, Mainers could win $500 to share with a friend simply by submitting a video, photo or written entry about their favorite things to share. The Maine Credit Union League (MCUL) is accepting these entries as part of the Shared Branching Network “Share It” campaign. [...]

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Happy Holidays from Weber Marketing

By Sasha Davis | Published: December 18, 2009
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A New Name Expands a Brand’s Horizons

By Sasha Davis | Published: November 16, 2009

Government of Guam Employee’s Federal Credit Union had a challenge due to an expanded charter, their name no longer reflected their entire membership. As they were able to serve everyone on the island, they needed a name that was more inclusive and welcoming. They attempted to relieve this barrier by shortening the name to a still-lengthy [...]

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New Name Sets the Financial World on Fire

By Sasha Davis | Published: November 13, 2009

On Oct. 12th, Communications Family Credit Union changed their name to Wildfire Credit Union. Communications Family Credit Union (CFCU) was caught in a typical branding conundrum – a recognizable name with goodwill and brand equity that no longer reflected who they were as an organization. Unsure of exactly how to move forward, CFCU contacted Weber Marketing Group [...]

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Pearl Jam is Back In The Building

By Sasha Davis | Published: October 28, 2009

As some of you may know, Weber Marketing Group’s building was once the home of Seattle based rock band, Pearl Jam.  In honor of this legendary band, we had an awesome painting created for our space. Check out the video of the install.

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Addison Avenue Credit Union Launches Bank Intervention Campaign

By Eric Peacock | Published: September 28, 2009

On September 14 Addison Avenue Credit Union and Weber Marketing Group launched the Bank Intervention new member acquisition campaign. The campaign centers around the bankintervention.com microsite, in-branch displays and web advertising with some additional print pieces. The site features seven video episodes following one man who becomes the target of a bank intervention.

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Mark Weber appears in Filene Research Institute Article

By Eric Peacock | Published: July 2, 2009

Mark Weber appears in the latest CU Tomorrow brief Chrome for Young Adults: Franchise Branching for Membership Growth. The brief explores a retail delivery concept that uses modern branching to attract the elusive Gen Y market segment. The article is available as an Adobe Acrobat PDF, freely downloadable to non-members.

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Managing Your Brand Reputation in a Tough Economy

By Sasha Davis | Published: June 1, 2009

How should we talk to our members and the public amidst the uncertainty of the economy and the financial industry as consumer confidence has eroded? What can we do to manage our public reputation as a unique financial provider? What themes are most important to consumers right now, especially consumers searching for a new financial [...]

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Recession Proof Your Marketing

By Sasha Davis | Published: April 16, 2009

Do you want to learn 5 ways to recession-proof your marketing? Join Mark Weber’s Virtual Seminar Wednesday, April 22, 2009. 11:00 am – 12:00 pm (PST) 12:00 pm – 1:00 pm (MST) 1:00 pm – 2:00 pm (CST) 2:00 pm – 3:00 pm (EST) This seminar will provide ideas to grow more profitable member relationships, [...]

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Grow your Credit Union at the Grow Show

By Sasha Davis | Published: March 30, 2009

Interested in growing your credit union in 2009, and beyond? Among the best ways to do that is to network and listen to strategies from successful credit unions that are doing just that. Make sure you don’t miss this unique opportunity to learn from and interact with growing credit unions by attending Credit Union Journal’s [...]

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