Weber Marketing Group was involved in several events at the CUES Nexus Conference in Dallas on May 24-26, and honored with 12 awards:
- Kinecta Federal Credit Union, Point of Sale, First Place
- Plus4 Credit Union, Point of Sale, First Place
- Neighborhood Credit Union, Point of Sale, Second Place
- Arizona State Credit Union, Image Enhancement, Second Place
- Arizona State Credit Union, Card Design, Second Place
- American Eagle Federal Credit Union, Point of Sale, Second Place
- TruGrocer Federal Credit Union, Image Enhancement, Award of Merit
- TruGrocer Federal Credit Union, Logo, Award of Merit
- Los Angeles Firemen’s Credit Union, Logo, Award of Merit
- Visterra Credit Union, Logo, First Place
- Numerica Credit Union, Radio, First Place
- USA Federal Credit Union, Annual Report, Award of Merit
Mark Weber and Catharine Downes, AVP Marketing at North Shore Credit Union, spoke on Branded Retail Merchandising to an audience of over 80 people.
At the CUES Hallway, Mark and Randy Schultz, Weber’s VP Marketing, addressed retail merchandising, branding and the importance of video messaging.
Reflecting on the conference, Mark said, “There’s no doubt about it. 2007 is a tough year. The financial industry is fighting problems with subprime mortgages, sluggish member growth, a fickle economy and tighter budgets. That’s why branding and naming remain huge strategic issues on the top of everyone’s minds.”
“Many credit unions are looking at evolving their brands to meet the needs of Gen-Y in a Web 2.0 world,” he observed.
Later, Mark spoke again as part of an impromptu panel, including Trey Reeme of Open Source CU on youth marketing. Topics included: the financial knowledge of our youth, early life-stage triggers when kids need to have their own accounts and establish credit, and the self-sufficient responsibilities that come with checking accounts and credit.
Twitter: Randy Schultz
CUES Conference: 3 WMG Speeches and 12 Awards
Weber Marketing Group was involved in several events at the CUES Nexus Conference in Dallas on May 24-26, and honored with 12 awards:
Mark Weber and Catharine Downes, AVP Marketing at North Shore Credit Union, spoke on Branded Retail Merchandising to an audience of over 80 people.
At the CUES Hallway, Mark and Randy Schultz, Weber’s VP Marketing, addressed retail merchandising, branding and the importance of video messaging.
Reflecting on the conference, Mark said, “There’s no doubt about it. 2007 is a tough year. The financial industry is fighting problems with subprime mortgages, sluggish member growth, a fickle economy and tighter budgets. That’s why branding and naming remain huge strategic issues on the top of everyone’s minds.”
“Many credit unions are looking at evolving their brands to meet the needs of Gen-Y in a Web 2.0 world,” he observed.
Later, Mark spoke again as part of an impromptu panel, including Trey Reeme of Open Source CU on youth marketing. Topics included: the financial knowledge of our youth, early life-stage triggers when kids need to have their own accounts and establish credit, and the self-sufficient responsibilities that come with checking accounts and credit.
For more information contact Randy Schultz at 206-826-0322.