Twitter: Randy Schultz- RandySchultzWMG: Thanks 4 heads us Casey @LTPR about new Mango bank-unbank http://bit.ly/doAmt5 lets you "bank without commitment". Unrelationship banking? July 26, 2010
- RandySchultzWMG: RT @OnPointCU: Intuit is discontinuing Quicken Online http://ow.ly/2fSII July 23, 2010
- RandySchultzWMG: Or @FinancialBrand "Dangle a carrot in front of 'em" Now...see what you've started Jeffry. July 23, 2010
- RandySchultzWMG: Not sure if it's a cliche or a philosophy @FinancialBrand -- what about "bait and switch" July 23, 2010
New Name Sets the Financial World on Fire
On Oct. 12th, Communications Family Credit Union changed their name to Wildfire Credit Union.
Communications Family Credit Union (CFCU) was caught in a typical branding conundrum – a recognizable name with goodwill and brand equity that no longer reflected who they were as an organization.
Unsure of exactly how to move forward, CFCU contacted Weber Marketing Group to help them position their institution for the future. Because “Communications Family” was causing confusion as to who could join, CFCU management felt the current name was hindering membership growth. Weber recommended a name change to ensure long lasting member growth for years to come.
CFCU wanted something “short, memorable and distinctive.” The name “Wildfire” fit the bill. It aligned perfectly with their brand position of “a fresh approach to banking as usual.” It conveyed energy and passion with a vision towards growth and attracting younger members. In addition to meeting CFCU’s criteria, it created an enormous amount of buzz and excitement in the communities they served.
Wildfire Credit Union is now blazing new trails of service excellence - It’s an idea that’s spreading within their local communities.