New Name Sets the Financial World on Fire

By Sasha Davis | Published: November 13, 2009

On Oct. 12th, Communications Family Credit Union changed their name to Wildfire Credit Union.

Communications Family Credit Union (CFCU) was caught in a typical branding conundrum – a recognizable name with goodwill and brand equity that no longer reflected who they were as an organization.

Unsure of exactly how to move forward, CFCU contacted Weber Marketing Group to help them position their institution for the future. Because “Communications Family” was causing confusion as to who could join, CFCU management felt the current name was hindering membership growth. Weber recommended a name change to ensure long lasting member growth for years to come.

CFCU wanted something “short, memorable and distinctive.” The name “Wildfire” fit the bill. It aligned perfectly with their brand position of “a fresh approach to banking as usual.” It conveyed energy and passion with a vision towards growth and attracting younger members. In addition to meeting CFCU’s criteria, it created an enormous amount of buzz and excitement in the communities they served.

Wildfire Credit Union is now blazing new trails of service excellence - It’s an idea that’s spreading within their local communities.

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Pearl Jam is Back In The Building

By Sasha Davis | Published: October 28, 2009

As some of you may know, Weber Marketing Group’s building was once the home of Seattle based rock band, Pearl Jam.  In honor of this legendary band, we had an awesome painting created for our space. Check out the video of the install.

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Addison Avenue Credit Union Launches Bank Intervention Campaign

By Eric Peacock | Published: September 28, 2009

bankintervention.com Home Page

On September 14 Addison Avenue Credit Union and Weber Marketing Group launched the Bank Intervention new member acquisition campaign.

The campaign centers around the bankintervention.com microsite, in-branch displays and web advertising with some additional print pieces. The site features seven video episodes following one man who becomes the target of a bank intervention.

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Mark Weber appears in Filene Research Institute Article

By Eric Peacock | Published: July 2, 2009

Mark Weber appears in the latest CU Tomorrow brief Chrome for Young Adults: Franchise Branching for Membership Growth. The brief explores a retail delivery concept that uses modern branching to attract the elusive Gen Y market segment.

The article is available as an Adobe Acrobat PDF, freely downloadable to non-members.

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Managing Your Brand Reputation in a Tough Economy

By Sasha Davis | Published: June 1, 2009

How should we talk to our members and the public amidst the uncertainty of the economy and the financial industry as consumer confidence has eroded? What can we do to manage our public reputation as a unique financial provider? What themes are most important to consumers right now, especially consumers searching for a new financial institution? Should we adapt our plans, strategies and tactics?

Mark Weber will examine these questions and the issue of communication in times of uncertainty at the 2009 Washington Credit Union League’s Volunteers Conference.  He will speak on this, Saturday, June 20th at 10:00 am. To find out more about this conference and how to register online, go to: www.waleague.org/events

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Recession Proof Your Marketing

By Sasha Davis | Published: April 16, 2009

Do you want to learn 5 ways to recession-proof your marketing? Join Mark Weber’s Virtual Seminar Wednesday, April 22, 2009.

  • 11:00 am – 12:00 pm (PST)
  • 12:00 pm – 1:00 pm (MST)
  • 1:00 pm – 2:00 pm (CST)
  • 2:00 pm – 3:00 pm (EST)

This seminar will provide ideas to grow more profitable member relationships, spike your delivery systems and amplify your brand program and results in this brutal economy.

Mark will cover:

  • Re-engineering your brand strategy ‘inside-out’ for better performance
  • Creating an effective “on-boarding” program
  • Gen Y marketing alone is not enough – - Gen X has the money
  • Turning your branches into high performing relationship selling centers
  • Evolving your web site and eServices into “Superglue”

Cost:
This seminar is open to MAC members only. It is free for MAC members to participate.

Capacity:
Please note that this virtual seminar is limited to the first 50 MAC members who register, so hurry and sign up.

Click HERE to register

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Grow your Credit Union at the Grow Show

By Sasha Davis | Published: March 30, 2009

growshow

Interested in growing your credit union in 2009, and beyond? Among the best ways to do that is to network and listen to strategies from successful credit unions that are doing just that. Make sure you don’t miss this unique opportunity to learn from and interact with growing credit unions by attending Credit Union Journal’s Grow Show, April 27-29 in San Diego.

Weber Marketing group is pleased to be part of this critical industry gathering, and would like to offer you a special 20% discount on your registration. Register today with the Promo Code: WEBER and receive 20% off the current conference rates.

Click Here to register.

At the Grow Show, don’t miss Weber Marketing Group’s presentation on Tuesday, April 28 at 2:00 PM

Who Let the Dog Out? Meet Spike, the Fat Cat Slayer

Imagine building your brand image around a 59- pound, bowl-licking bulldog fighting for the average Joe? It may sound a bit out of the box, but what if it drove 1,400 Gen X and Gen Y new members in your door in two months and lowered your average membership age by nine years?

If you want to see a bold marketing approach that grabs consumer attention and showcases the credit union difference uniquely, come meet “Spike” the wonder dog and the evil “Fat Cats” he seeks to defeat.

Presented by:

Todd Kern, VP, Marketing, USA Federal Credit Union

Mark Weber, President, Weber Marketing Group

Register today with our exclusive 20% discount and share in real life-examples from CEOs and other experts from peer-leading, thriving credit unions that are succeeding even in this very tough environment.

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Advantis Orenco Station Branch Install

By admin | Published: January 23, 2009

advantis_orenco_install103

Weber Marketing Group rolled out a new merchandised branch for Advantis Credit Union on January 23rd.

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New HAPO Community Credit Union Branch Installation

By Sasha Davis | Published: December 29, 2008

hapo_2b1 Weber Marketing Group installed a dynamic merchandising program for the new HAPO Southridge branch on December 4th and 5th.

Weber worked closely with EHS Design to create an integrated merchandising program, enhancing and coordinating with the interior design of the new branch.

The new branch features a warm earthy palette, complementing the natural environment of the Southridge branch location. Multi-layered merchandising components were created by combining various materials, including metallic paper, acrylic and dimensional lettering, and imagery together. The program features key words and sentiments which are integral to the philosophy of the credit union.

"Weber Marketing Group did a fantastic job on the branch! We are really happy!"
— Sheryl Lueckel, VP of Operations

All of these components create a unique and dynamic program that sets this credit union far above its competition.

hapo_1b

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Recession Marketing: Growing Profitable Member Relationships and your Brand in a Troubled Economy

By Sasha Davis | Published: December 5, 2008

Hard times hit the economy and your credit union, what is the first thing to be cut? At many credit unions, it’s marketing. Join the head honcho of Weber Marketing Group, Mark Weber, Tuesday December 16th at 11:00am Pacific time, to learn marketing strategies that will maximize the tight budgets most credit union marketers are faced with these days, while continuing to leverage and elevate your brand.

Take-aways Mark will be discussing include:

  • Re-engineer your brand and marketing strategy
  • Create an on-boarding program
  • Develop marketing geared to Gen Y — and Gen X
  • Turn your branches into selling centers
  • Focus staff on brand experiences and relationship building
  • Make your Web site and eServices selling centers
  • Build relevant products for consumers
  • Focus on smarter performance metrics

To sign up for this webinar click here. See you there.

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