2011 MAC Conference: Join us June 1-3 in San Francisco

Weber Marketing Group will be attending the Marketing Association of Credit Unions (MAC) 2011 Conference at the Westin Market Hotel in San Francisco, California, June 1-3.

This year’s conference theme is ”Aptitude.” Attendees will learn strategies to turn marketing changes and challenges into competitive advantages. Credit union marketing professionals will discuss new tactics and the latest research and innovation.

Weber Marketing Group is especially pleased to announce that MAC has selected us as an “Agency of the Year” nominee for our work in 2010. We are also excited to learn that five of our credit union clients have won awards and Arizona State Credit Union is a Macquee Finalist for their “Rethink Banking” retail merchandising. All winners will be announced at the Awards Ceremony on June 2.

We hope to see you there! Register before Monday, May 9 for a discounted rate. Click here for more information and to register.

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WMG Welcomes Two New Employees

Weber Marketing Group has recently expanded its team with the addition of Nathan Capron as Account Manager and Barbara Gering as Executive Assistant/Marketing Coordinator.

Nathan has an extensive background in marketing for financial institutions. He recently relocated to Seattle from Laramie, Wyoming where he spent three years working as the Marketing Specialist for UniWyo Federal Credit Union. Nathan is also a former member of the CUNA Marketing and Business Development Council.

“I am very excited to bring my skills and experience to a company that consistently provides innovative naming, brand and marketing solutions for banks and credit unions across the country,” says Nathan.

Barbara worked for WMG from 2006-2009 and is now back as Executive Assistant to Mark Weber, CEO. She is also the Marketing Coordinator and will support the company in all aspects of marketing and PR.

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2011 CUNA Diamond Award Winners

Six of Weber Marketing Group’s clients won awards at the annual CUNA Marketing and Business Development Council Conference in Las Vegas on March 18. Thank you all for your hard work and congratulations on your well-deserved industry recognition.

Award Winners:

OnPoint Community Credit Union

Arizona State Credit Union

Coast360 Federal Credit Union

  • Diamond Award: Retail Merchandising

Maine Credit Union League

Three Rivers Federal Credit Union

Georgia United Credit Union

  • Merit Award: Logo

Click here to view a complete list of award winners.

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Views From The Summit

Views From The Summit

Join Weber Marketing Group and other leaders in the credit union industry for a day of discussion and learning.

The 2010 Mini-MAC Seminar will be held on October 13, 2010 from 10am – 3pm at the California Credit Union League Office in Ontario, CA.

The seminar features discussions on topics including: Best practices for loan growth, analysis of top performing credit unions and how they spent their marketing dollars, as well as a casual discussion on marketing hot topics, led by MAC Associate member and VP Marketing at Weber Marketing Group, Randy Schultz.

The event will even feature the NOW Award entries of best electronic and social media strategies that are happening and working now.

For more information on how to register, click here.

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Weber Earns Gold at 2010 Summit International Awards

Weber Marketing Group is a gold winner in the 2010 Summit Creative Award competition for its online video creative work for Addison Avenue Credit Union.

This year’s international panel of judges included professionals from Ogilvy B2, Saatchi & Saatchi, and Stellar Debris, just to name a few.  The competition was vast and Weber Marketing Group is honored to receive this award.

The online videos were part of a larger campaign for Addison Avenue.  Check out the story behind the campaign and the online video by clicking  here.

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New OnPoint TV Spots Highlight The CU’s Community Connection

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Terry Thomas LEED Gold Building in the News

Check out a news story that was done on our Leed Green office building.

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2010 CUNA Diamond Award Winners

The results of the 2010 CUNA Marketing Diamond Awards are in! This year, Weber Marketing Group had 9 clients win a total of 17 awards. Congratulations to our following clients:

Addison Avenue Federal Credit Union

Diamond Award

  • Complete Campaign “Bank Intervention”
  • Electronic Marketing “Bank Intervention”

Air Academy Federal Credit Union

Diamond Award

  • Retail Merchandising

Aventa Credit Union

Merit Award

  • Logo

Coast360 Federal Credit Union

Diamond Award

  • Logo

Merit Award

  • Branding/Corporate Identity

HawaiiUSA Federal Credit Union

Diamond Award

  • Logo

Merit Award

  • Branding/Corporate Identity

OnPoint Community Credit Union

Diamond Award

  • Website Marketing

Merit Awards

  • Misc. “Brand Camp”

Red Canoe Credit Union

Diamond Award

  • Retail Merchandising

USA Fed Credit Union

Diamond Awards

  • Branch Merchandising
  • Membership Packets, Brochures, Booklet

Merit Award

  • Complete Campaign “Pacific Beacon branch grand opening”

Wildfire Credit Union

Merit Awards

  • Branding/Corp ID
  • Logo
  • Television

For a full list of all the winners go here.

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Are You Married To Your Members?

Are you attending the 2010 CUNA Marketing and Business Development Council Conference  on March 21 – 24, 2010?  If so, don’t miss Randy’s session.

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3 Rivers Superbowl TV Spot

3 Rivers Federal Credit Union debuted their new TV spot during Super Bowl 44 this Sunday, February 7th.  The spot featured a humorous singing dog catching some wind, with his head sticking out the window of a moving car. The Super Bowl program is known for airing engaging and creative television advertisements, so with the help of Weber Marketing Group, 3 Rivers Federal Credit Union strategically used humor to help TV spot stand out, and create awareness for the credit union’s name and brand.

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