Nimble, an Australian company offering quick loans, produced a brilliant advertising campaign that uses odd humor in a way that effectively tells the story of what they do. The campaign won a silver at the Cannes this year.

Back in the dot-com era, many commercials used the same brand of odd humor; however, it was not always successful because, ultimately, it was telling a joke for the sake of telling a joke, not telling a joke for the sake of storytelling.

Using odd humor in commercials can be powerful, but only if it is done with purpose and flawless execution. When odd humor is done right, even pregnant dudes can sell loans.

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