The $423 million credit union hired Weber Marketing in the fall of 2006 to develop their new name and brand program. Weyerhaeuser Employees Credit Union changed their name to Red Canoe CU in early 2007.
Red Canoe CU won six Spectrum Awards for the following:
- 2006 Annual Report
- Red Canoe website design
- In-house creative campaign
- Red Canoe name change announcement radio ad
- The Shareholder, their national newsletter
- New name and branch launch
The credit union also received two honorable mentions for their follow-up radio spot and regional newsletter.