ITS NOT EVERY DAY A CLIENT HIRES US TO LEAVE THEIR BRAND ALONE. 

As you might imagine, this was a surprising request coming from Redwood Credit Union when they engaged our team in the fall of 2013. 

Instead, this $2.4B credit union asked us to help distill their highly successful brand, succinctly documenting core strengths to ensure ongoing alignment with the market. 

While the result raised a few eyebrows at first, in the end, the answer surprised no one. Love is what makes Redwood Credit Union unique. And we're confident that the passion the organization feels for helping members succeed is what catapulted them to the top of Glatt Consulting's recent Credit Union Industry HealthScore.

Congratulations to this outstanding organization and it's very passionate staff. 

Redwood Credit Union CEO Brett Martinez, Thursday May 7, 2015. (Kent Porter / Press Democrat) 2015

Redwood Credit Union CEO Brett Martinez, Thursday May 7, 2015. (Kent Porter / Press Democrat) 2015

“We didn’t look to rebrand … we were looking to articulate our brand,” said Brett Martinez, Redwood’s chief executive officer. “We knew we had a really strong brand with our membership growing.”
— The Press Democrat, Santa Rosa, Calif.


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