"A Pro-Social Media Organization" – Friday, July 15th, 11:35 am-12:35 pm
Why is social media different from other media channels? The social element, of course! In this session, Charlotte will share practical ways of improving your social media engagement – and your staff engagement – through empowering employees to get involved . . . in the right ways. Make your social media program not only more audience-relevant and higher performing, but also one more reason why your staff is excited to share that they are proud to work at your credit union.
"Managing a Social Media Crisis" – Saturday, July 16th, 9:05 am-10:05 am
Social media crises can strike at any time, with the potential to impact your credit union’s reputation. In this session, Charlotte will discuss how to handle a social media crisis with grace – and how some negative situations can even lead to positive outcomes for your organization if handled effectively. She will discuss various types of crises and how to be prepared and how to respond.