The pictures are in! Weber Marketing Group recently created and installed powerful and dynamic merchandising for the new Alta Vista Credit Union branch in Rialto, CA.

Weber worked closely with partners, EHS Design and Momentum, to create an integrated merchandising program, enhancing and coordinating with the exterior and interior details of the new branch.

The new environmental merchandising designs for Alta Vista’s program was based on their existing brand.

“We created an energetic and dynamic environment that incorporated video messaging, colors and design elements that reflected the area they serve.  We used images and copy that supported their brand,” explained Ruth Kapcia, Project Manager at Weber Marketing Group. “The end result was a fully realized solution that supports their goals and their brand position.”

All of the components create a bold and lively program that really sets this credit union apart from its competition.

Weber Marketing designed, produced and installed branded retail graphics and displays for the 4,000 square foot branch. The project also involved new colors, exterior signage and video merchandising to give the branch a more modern and updated look.

Traditional teller lines were replaced with free standing teller pods, offering members a full line of teller and member service opportunities in one location. The branch expanded to an open environment, and includes the following features:

• Private desks where staff can assist members one-on-one
• A children’s area for younger members
• Cash Point self service coin deposit center
• ‘Welcome Desk’ to assist greet and assist members
• E-Station for members to go online
• Coffee center

Click here to view photos from the installation.

Weber Marketing has already started planning for two more Alta Vista’s branches, one in Redlands and the other in Rialto, California. Both are scheduled for completion in summer 2008.