Tag Archives: naming

A New Name Expands a Brand’s Horizons

By Sasha Davis | Published: November 16, 2009

Government of Guam Employee’s Federal Credit Union had a challenge due to an expanded charter, their name no longer reflected their entire membership. As they were able to serve everyone on the island, they needed a name that was more inclusive and welcoming. They attempted to relieve this barrier by shortening the name to a still-lengthy [...]

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New Name Sets the Financial World on Fire

By Sasha Davis | Published: November 13, 2009

On Oct. 12th, Communications Family Credit Union changed their name to Wildfire Credit Union. Communications Family Credit Union (CFCU) was caught in a typical branding conundrum – a recognizable name with goodwill and brand equity that no longer reflected who they were as an organization. Unsure of exactly how to move forward, CFCU contacted Weber Marketing Group [...]

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Members of Farm Bureau CU overwhelmingly approve ‘Interra’ as new name

By Jeffry Pilcher | Published: April 11, 2008

Members Almost Unanimous in Approval of New Name By a resounding margin of more than 96 percent, the members of Elkhart County Farm Bureau Credit Union (FBCU) approved Interra as the new name of their credit union. In Indiana, where FBCU is headquartered, name changes of state-chartered credit unions must be approved by at least [...]

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