This fall, Weber Marketing Group completed its 50th radio spot.
Over the past few years, the company has noticed an increase in the number of financial institutions interested in radio.
“In 2000-2001, Weber Marketing only did a handful of radio spots,” says Jeffry Pilcher, Creative Director at Weber Marketing. “But with credit unions expanding their charters, more and more of them are pursuing community marketing strategies that include radio advertising.”
“For credit unions looking at broadcast advertising, radio is perfect,” observes Josh Streufert, Weber Marketing’s Associate Creative Director.
“It’s a great medium to create an expressive voice and personality for your brand.”
Streufert also acknowledges an important difference between TV and radio.
“With TV, it’s all about the size of your budget. Bigger budget, more options,” he says. “But radio is ‘theater for the mind.’ It’s all about creativity and ideas. There are no sets, no actors, no costumes. So budget isn’t that important.”
All 50 of Weber Marketing’s radio spots were for financial institutions, and 11 won awards from top financial industry organizations.
Clients include:
- Advantis Credit Union
- American Eagle Federal Credit Union
- Anchor Bank
- Arizona State Credit Union
- Horizon Bank
- KeyPoint Credit Union
- Numerica Credit Union
- OnPoint Community Credit Union
- Red Canoe Credit Union
- Utah First Credit Union
- Vantus Bank
- Veridian Credit Union
- Washington State Employees Credit Union
