Weber Marketing Group recently presented at the Credit Union Executive Society’s (CUES) CEO/Executive Team Network in Las Vegas on November 7. Mark Weber, Weber Marketing Group’s CEO, presented “Strategic Brand Positioning: A Game Changing Competitive Advantage” along with Juli Anne Callis, President and CEO of National Institute of Health Federal Credit Union.
“It was amazing to see how many credit union leaders are now moving from recession challenges and regulatory burdens, towards mobilizing their staff and organizations for positive growth,” said Weber. “They are now setting their brands apart from mega banks in relevant, meaningful ways. While ‘Bank Transfer Day’ was a fun event, credit unions wanting sustainable new member growth must focus on raising awareness and building a clear value proposition, passionate culture, and a brand image that appeals to the younger generation.”
Weber continued, “John Moore, formerly with Starbucks, put the challenge of building brands in great perspective when he said, ‘you face a growth paradox that the smaller you are, the bigger you must look – so that people trust your brand.’ And Starbucks CEO Howard Schultz often said, ‘get big, but stay small.’ I think that starts with marketing as much to your employees as your members. You must earn their loyalty first.”
Mark Weber and Randy Schultz, VP Marketing at Weber Marketing Group, also facilitated a summit meeting at the conference for credit unions with under $300 million in assets. Key topics discussed included:
- NCUA and new regulations in sight for 2012
- Enterprise Risk Management programs that can increase efficiency, profitability and financial performance
- How branches of the future will look and function for members
- Technology advancements for members and how to integrate them into internal processing systems
- The importance of credit union collaboration to maximize the recent momentum toward credit unions
To learn more about any of these topics, contact Randy Schultz at 206-826-0322.