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Portfolio


Case studies in marketing, branch design, branding, branch merchandising, naming and brand strategy for banks, credit unions and financial services firms.

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Portfolio


Case studies in marketing, branch design, branding, branch merchandising, naming and brand strategy for banks, credit unions and financial services firms.

Featured Case Studies

Pen Air Credit Union Respects Their Past by Redefining Their Future

Finding your organization's distinctive and "ownable" characteristics, personality and cultural focus is incredibly challenging. Learn how an enterprise-wide brand articulation program transformed stagnant growth into record levels of growth and inspired culture with a vibrant, new brand program at this billion dollar financial institution.

our role:

  • transformational brand
  • branch design
  • branch merchandising & branch messaging
  • 15-branch rollout
  • staff brand training
  • brand storytelling

Redwood Credit Union feels the love

As one of the top performing credit unions in the country, what do you do when you already have a solid brand (though not articulated well), a growing business, and increasing competition in your market? You figure out the answer to the critical question: how do we stay on top?

our role:

  • branch design
  • branch prototype
  • digital
  • strategy
  • credit union branding

Attracting new customers through a revitalized branch prototype

Learn how a $7 billion Indiana bank shed its outdated look to create a more engaging and inspiring brand and transformational experience.

our role:

  • branch prototype model
  • branch design
  • branch strategy
  • branch merchandising
  • bank branding

can a bank reinvent its brand while still rooted in its past success?

Learn how Countryside Bank in Illinois went from serving builders to brand building.

our role:

  • brand strategy & brand equity research
  • corporate identity & logo
  • corporate re-naming
  • tagline development
  • merchandising & brand messaging
  • branch prototype model & design
  • rollout strategy & brand training

Maps Credit Union. Navigating a Transformative Experience.

In a competitive financial industry, Maps wanted their branches to reflect their new tagline of “Navigating life. Together.”

Our Role:

  • branch prototype model and design
  • merchandising and brand messaging
  • 4 branch rollout

From the North Shore to BlueShore Financial. A case study of an affluent brand.

Read the 10-year journey of building one of North America's finest premium financial boutique brands.

our role:

  • brand strategy & brand equity research
  • branch prototype model and design
  • branching strategy 
  • corporate re-naming
  • corporate identity & logo 
  • tagline development
  • rollout strategy & brand training
  • brand storytelling

Flawed, Raw, And Proud — The story of Trailhead Credit Union.

Read the case study to see how tattoos, beer, and grit made its way into this urban-focused financial brand.

our role:

  • brand strategy 
  • corporate re-naming
  • corporate identity & logo
  • tagline development
  • brand design
  • retail design & installation
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quick hits: video case studies

Arizona State's Millennial micro branch.

A behind-the-scenes peek at the making of two Northwest spots.

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showcase galleries

Branded Environments

  • future branch prototypes
  • branch network strategy
  • digital video
  • experience design
  • branch audits
  • brand merchandising


Branding

  • brand strategy
  • brand/name equity research
  • brand transformation
  • naming
  • brand identity
  • corporate identity
  • brand articulation
  • brand refresh

Broadcast & Video

  • script writing
  • storyboarding
  • editorial + content
  • motion graphics
  • digital video
  • production + editing
  • 3D animation

Get the popcorn ready. Watch some spots.