Strategic Sales Campaign
Branch merchandising supports brand focus while cross-selling products
“For every stage of life”
Weber Marketing Group created a retail branch merchandising solution for Arizona Central that perfectly complimented the credit union’s focus to serve members through every stage of their lives. Product displays echo a range of Arizona demographic profiles while simultaneously raising awareness of the products and services Arizona Central offers to people of all lifestages.
Working together with Weber Marketing’s at EHS Design, the completely redesigned branch prototype features an open floor plan with a member lounge, interactive waiting area and an online tech station. There is also a special multi-dimensional merchandising feature promoting Arizona Central’s ongoing support of the the Children’s Miracle Network.
