“Classy” meets “cool” in a branded branch prototype
Promo Generates Big Numbers
Kinecta Federal Credit Union’s brand was built around a club-like feeling of membership. Weber Marketing Group and EHS Design worked together to explore unique ways to evolve their brand and bring it to life in a new, retail branch experience.
The result was the “Club Kinecta,” a new branch prototype with an innovative style of hospitality. The new “Club” branch model creates a welcome and comfortable atmosphere by shunning the traditional banking look. The concept draws upon feelings one might have in their favorite bookstore or local café, using bold, eye-popping colors that help create a unique retail space appealing to today’s younger, credit-driven consumers.
Members entering the branch can immediately tell how different Kinecta is from other financial institutions. They know that the credit union speaks their language.