A new greeter desk creates a modern first impression and sets the tone for helpful staff that welcome members with a warm hello and handshake.
Fun, bold colors are combined with edgy, interesting copy. The kids’ area is called “The Play Spot” and the member phone is designated with a sign that says “Ring! Ring! Hello!”
The new branch encourages interaction throughout the space, helping Kinecta cultivate new relationships and promote its full range of services.
Dozens of brochures that once cluttered Kinecta’s branches were consolidated to create an ultra-simple collection of straightforward information.
Club Kinecta
“Classy” meets “cool” in a branded branch prototype
Promo Generates Big Numbers
Kinecta Federal Credit Union’s brand was built around a club-like feeling of membership. Weber Marketing Group and EHS Design worked together to explore unique ways to evolve their brand and bring it to life in a new, retail branch experience.
The result was the “Club Kinecta,” a new branch prototype with an innovative style of hospitality. The new “Club” branch model creates a welcome and comfortable atmosphere by shunning the traditional banking look. The concept draws upon feelings one might have in their favorite bookstore or local café, using bold, eye-popping colors that help create a unique retail space appealing to today’s younger, credit-driven consumers.
Members entering the branch can immediately tell how different Kinecta is from other financial institutions. They know that the credit union speaks their language.
