The branded ‘story wall’ was designed to allow maximum flexibility to change displays.
Acrylic panels imbued with natural materials such as grass fibers were used to bring a sense of warmth and beauty to displays.
Unique items are incorporated into the ‘story wall’ to create non-traditional point-of-purchase displays.
A Fresh approach to retail
Retail branch prototype and environmental graphics
Branch experience driven by design
Mission Federal’s new Eastlake branch in San Diego wasn’t going to be the biggest branch it had ever built. But there were big plans and a bold vision for a truly unique retail model.
The credit union tasked Weber Marketing and the architects to come up with something completely non-traditional. The solution started by replacing the typical teller row with a pair of ‘teller pods.’
Promotional messages were concentrated entirely on plasma screens placed throughout the branch. Other retail graphics and environmental displays were designed to create a warm, welcoming feeling and visually pleasing design aesthetic without a bunch of loud posters.
