Numerica’s brand color palette was brightened and intensified, helping create retail graphics that are both bold and exciting.
You can define spaces within your branch using merchandising in lieu of drywall “barriers.” Giant, semi-transparent panels with large, colorful environmental graphics designate the kids area in Numerica’s branch.
Lifestyle Drives Design
How Numerica used member lifestyles to amp up retail branch design
Appealing to active, outdoorsy and young members
Weber Marketing utilized demographic knowledge about members and insights into their lifestyles to guide the design and development of Numerica’s latest branch in an emerging suburban area. The branch serves a growing area that’s home to active, outdoorsy, blue-collar, middle-class families.
Weber Marketing teamed with architectural partners EHS Design to create a branch that appealed specifically to this audience. These members want an experience, not just “ another trip to the bank.” That’s why a special area with tire-tread flooring was created in the lobby where a brand-new motorcycle is parked, promoting the credit union’s “toy loans.”
The result is unlike anything Numerica has ever done before: playful, energetic, fun and edgy — yet totally approachable and inviting. It also brings bold attention to key products like loans, mortgages and online banking.
