This ad generated 50 calls the first morning it ran, half from non-members.
Special product offers included 2.99% home equity lines, 4.44% auto loans, and a 3.00% money market accounts.
Growing a new market
Grand opening promo fuels expansion into new geographic turf
3 minutes. One cart. All you can grab.
An exciting supermarket sweepstakes promotion paired with special product offers helped OnPoint Community Credit Union open three new in-store Safeway branches in a brand new market at one time and with a major splash.
Hundreds of people turned out at each location for their chance to win a three-minute free-for-all, grabbing everything they could fit into a shopping cart. A live radio remote helped drive traffic to the event.
One of the three sweepstakes winners filled his cart with $2,359, the biggest haul of the day. The Credit Union matched the total amount in grocery giveaways, $5,769, with a donation to a local foodbank.
