Using innovative design to brand user experiences

In early 2014, BECU, one of America’s largest credit unions at $12 billion, launched one of the most innovative new branch business models yet: an Advisory Hub that stands minutes from Microsoft headquarters, surrounded by Seattle’s mass affluent high-tech eastside community.

This new branch features electronic queuing software, teller-less cash delivery, tablet banking stations, curved ribbon walls of digital video, LED motion graphic light walls, advisory consumer and business banking, investments and mortgage lending, and a high level of hospitality.

Learn from the insights, strategy and process behind the success of this bold new branch business model - from BECU VP Marketing Stephen Black; Mark Weber, CEO of Weber Marketing Group; and Josh Streufert, Creative Director of Weber Marketing Group.

You’ll discover:

  • How creating a new Branch Business Model (and not just a new branch), led by a unique brand and compelling vision, can unify your customer experiences.
  • Why cross-functional team processes are critical to lead innovation and higher levels of collaboration.
  • How to decide which technologies are right for your market and audiences.
  • How to improve performance results—from NPS scores to deeper relationships, better staff engagement, and greater (or elevated) loan and investment performance.
  • Insights from other innovative branch models including Canada's Vancity and BlueShore Financial.

 

Stephen Black, VP Marketing, BECU

Stephen Black, VP Marketing, BECU

Mark Weber, CEO, Weber Marketing Group

Mark Weber, CEO, Weber Marketing Group

Josh Streufert, Creative Director, Weber Marketing Group

Josh Streufert, Creative Director, Weber Marketing Group

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