What can craft breweries teach us about building a credit union brand? If you’re Colorado’s Elevations Credit Union, nestled in the Napa Valley of beer, the answer is, a lot. In this webinar, we’ll learn how Elevations and Weber Marketing Group tapped into the soul of the community to retool the Elevations brand and boost results.
This webinar was produced for MAC — The Marketing Association of Credit Unions — in December 2012.
It was presented jointly by Josh Streufert, Creative Director of Weber Marketing Group, and Todd Kern, Chief Marketing Officer of Elevations Credit Union in Boulder, Colorado.