Director of Brand Strategy
John Mathes directs our brand strategies and brings nearly 30 years of senior branding, branch design, advertising, and innovative marketing experience to the table. He honed his skills at some of the nation's largest ad agencies, strategic consulting, branding, and branch strategy firms, including Brandpartners.
John has managed some of the country’s most well known financial retail accounts such as SunTrust Bank, H&R Block and Huntington Bank. Additionally, he has developed brand and marketing strategies for dozens of large and small credit unions and community banks. He leverages this knowledge with his advertising agency experience, having led the national advertising accounts of retail brands like Wal-Mart, BellSouth Mobility and Kohl’s.
The underlying and connecting thread throughout John’s career is the retail component. Since the days he worked his way through college managing the local Radio Shack, he has never lost sight of how powerful the retail channel is at translating and manifesting a brand’s differentiation. Combine this with the interactive stage that retail plays in bringing a brand’s story to life and you’ll begin to understand the unique perspective and enthusiasm that John brings to branded retail-selling space.
John has a deep understanding of the senior-level market growth challenges that financial services clients face today and provides Weber Marketing Group clients a seasoned perspective and leadership position for managing their business strategies.
John's idioms to live by:
Differentiate: Or die
A rising tide: Lifts all boats
It's five o'clock: Somewhere
Articles by John
This is what we do --> bring culture and brand to life in both member and back office experiences. https://t.co/cqEOZCCXlV
A data-driven growth map is the key to branch expansion. https://t.co/SHvyweUdub
The role for branches within an omni-channel strategy has never been more important. https://t.co/kJhmqi1SKt
Storytelling --> Segmentation --> Experience: the model to take Financial Services marketing to the next level. https://t.co/Y3xYo0oGHO
87% of consumers say that it’s important to have a local bank branch easily accessible from their home. https://t.co/unQkewdZM3
The opportunity to embrace social media to modernize advocacy efforts and attract new members... https://t.co/GnV3bIJ3KN
You read part I (When do you know if the wheels have come off your Brand?), right? Now, here's what you do... https://t.co/XpzzkmRL8L
‘Internet Replaces Bricks-&-Mortar Retail’ is Fake News... https://t.co/gd07RatBI2
Twitter’s engagement rate is less than the click-through rate for the much-maligned, often-mocked banner ad https://t.co/AURKPipEjL