Director of Brand Strategy
John Mathes directs our brand strategies and brings nearly 30 years of senior branding, branch design, advertising, and innovative marketing experience to the table. He honed his skills at some of the nation's largest ad agencies, strategic consulting, branding, and branch strategy firms, including Brandpartners.
John has managed some of the country’s most well known financial retail accounts such as SunTrust Bank, H&R Block and Huntington Bank. Additionally, he has developed brand and marketing strategies for dozens of large and small credit unions and community banks. He leverages this knowledge with his advertising agency experience, having led the national advertising accounts of retail brands like Wal-Mart, BellSouth Mobility and Kohl’s.
The underlying and connecting thread throughout John’s career is the retail component. Since the days he worked his way through college managing the local Radio Shack, he has never lost sight of how powerful the retail channel is at translating and manifesting a brand’s differentiation. Combine this with the interactive stage that retail plays in bringing a brand’s story to life and you’ll begin to understand the unique perspective and enthusiasm that John brings to branded retail-selling space.
John has a deep understanding of the senior-level market growth challenges that financial services clients face today and provides Weber Marketing Group clients a seasoned perspective and leadership position for managing their business strategies.
John's idioms to live by:
Differentiate: Or die
A rising tide: Lifts all boats
It's five o'clock: Somewhere
Articles by John
Field trip! Meet you at the Cafe´ down the street from Weber Marketing. https://t.co/bAlHUoOulZ
Using demographic insights alone will limit the effectiveness of your marketing and brand strategy. https://t.co/zz6Ko8qfHL
Do you have an Organizational Brand and Digital Marketing Roadmap for your organization? https://t.co/Td7SyIkNI1
You need a team of utility players whose job is to perform all the functions in the branch as needed. https://t.co/Z5rg6TdSzG
JD Powers --> most consumers seeking financial advice prefer to receive it in person at the branch and not through… https://t.co/L8iVWvhkfN
It's not about the channel or the product (you've got to have all of them); rather, it's about the need. https://t.co/EcjpfvqXmA
Most consumers don’t believe that digital channels will ever negate the need for branches. https://t.co/QPrRzcPdEC
Nobody at @sears seems to care that I was lied to by their service tech.
Creative uses for branches --> business social co-working environment... https://t.co/3cIG9iQmCp