Director of Brand Strategy
John Mathes directs our brand strategies and brings nearly 30 years of senior branding, branch design, advertising, and innovative marketing experience to the table. He honed his skills at some of the nation's largest ad agencies, strategic consulting, branding, and branch strategy firms, including Brandpartners.
John has managed some of the country’s most well known financial retail accounts such as SunTrust Bank, H&R Block and Huntington Bank. Additionally, he has developed brand and marketing strategies for dozens of large and small credit unions and community banks. He leverages this knowledge with his advertising agency experience, having led the national advertising accounts of retail brands like Wal-Mart, BellSouth Mobility and Kohl’s.
The underlying and connecting thread throughout John’s career is the retail component. Since the days he worked his way through college managing the local Radio Shack, he has never lost sight of how powerful the retail channel is at translating and manifesting a brand’s differentiation. Combine this with the interactive stage that retail plays in bringing a brand’s story to life and you’ll begin to understand the unique perspective and enthusiasm that John brings to branded retail-selling space.
John has a deep understanding of the senior-level market growth challenges that financial services clients face today and provides Weber Marketing Group clients a seasoned perspective and leadership position for managing their business strategies.
John's idioms to live by:
Differentiate: Or die
A rising tide: Lifts all boats
It's five o'clock: Somewhere
Articles by John
In case you missed this webinar on the power of a data-driven lifestyle segmentation strategy, paired with an analy… https://t.co/mEqlHQvPoL
The credit union or bank that has branches has far more chances of getting people’s trust and money than those who… https://t.co/5PAQhcQLe8
Ready to deploy a voice-activated assistant device for your FI? Many big banks are. https://t.co/Ujvvvhikqu
Financial services organizations sit on a wealth of data analytics and information, but do they use it to its fulle… https://t.co/VD8NY7CmiX
Atlanta 3 to 1 favorite to get HQ2. https://t.co/E0i96AaqmS
Know thy profitable segments to target... https://t.co/V3mVhEdRax
This is what we do --> bring culture and brand to life in both member and back office experiences. https://t.co/cqEOZCCXlV
A data-driven growth map is the key to branch expansion. https://t.co/SHvyweUdub
The role for branches within an omni-channel strategy has never been more important. https://t.co/kJhmqi1SKt
Storytelling --> Segmentation --> Experience: the model to take Financial Services marketing to the next level. https://t.co/Y3xYo0oGHO