CUNA's Marketing and Business Development Council Conference this year is in Orlando, FL, March 12-15. CUNA is striving to raise the bar with insightful pre-conference workshops and sessions:
CUNA Certified Marketing Executive Designation Bootcamp, March 11-12
Weber Marketing's Randy Schultz is teaching CUNA's Certified Marketing Executive Designation Bootcamp, March 11-12, prior to the conference. Marketers must have previously completed all three years of CUNA Marketing Management School to be eligible to attend.
Randy is teaming with industry expert Mark Arnold for 1-1/2 days of intense training, working through the core competencies of credit union marketing. After learning about strategic branding, member engagement, successful social media tactics and more, attendees will take the certification exam to earn their CUCME Designation.
March 11, 2014
8:30 a.m. - 5:00 p.m.
March 12, 2014
8:30 a.m. - Noon
Click here to register for Bootcamp. You can choose to attend just the Bootcamp session, or stay for the full conference. If you do stay for the conference, you'll receive a $295 discount off the Bootcamp.
The Bigger Picture: How to Develop a Strategic Marketing Plan, March 12
On Wednesday, March 12, Randy Schultz will partner with Hilary Reed, VP Marketing & Strategic Initiatives at Buck's First Federal Credit Union, for a 1/2-day Marketing Power! Workshop, providing attendees with the tools they need to write, implement and measure an effective strategic marketing plan.
Learn the 5 critical steps needed to bring your marketing strategy and plans together. Randy and Hilary will also share the most effective communication channels for you to carry out your brand experience at every member touch point, from social engagement to community involvement to integrating staff into your branch retail experience.
BONUS! Get rid of that "to-do" list of a marketing plan and head back to the office with a pre-built template to ensure your next marketing plan covers all aspects of what a strategic marketing plan should be.
March 12, 2014
8:30 a.m. - 11:30 a.m.
Click here for more details and to register.