Changing the name and brand identity of a well-established financial institution may be the most critical strategic decision and enterprise-wide project your organization will ever undertake.

The risks of picking an inexperienced agency for renaming, or attempting it internally, can be staggeringly high on many levels.

Based on our 25 years of naming experience and work on renaming over 65 financial institutions, we have identified the 7 most critical criteria for evaluating and selecting a skilled agency partner as part of a professional name evaluation or successful renaming process.

Submit the form below to request a copy of the position paper "7 Keys to Selecting the Right Naming and Branding Partner."

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