Viewing entries in
Culture

CULTURE BUILDING WORKSHOP: TURNING STAFF INTO BRAND CHAMPIONS

Comment

CULTURE BUILDING WORKSHOP: TURNING STAFF INTO BRAND CHAMPIONS

How can you truly leverage staff to deliver a unique, powerful branded experience? Join a team of cultural design experts from Weber Marketing Group for this highly interactive, three-hour workshop. Dig deep into the keys that will unlock ways to align, inspire and direct your entire workforce to live your brand in bold, fresh ways.

Comment

Your biggest social media fans are sitting right next to you

2 Comments

Your biggest social media fans are sitting right next to you

If you could hire someone to exponentially improve your social media program's organic reach, increase the number of word-of-mouth referrals you receive, generate thought-provoking, branded content for your website and social media platforms, and deepen and enrich your relationships with your members, you'd do it, right?  Guess what? You already have. And they're sitting right next to you.

2 Comments

Seattle Animal Shelter Furry 5K

Comment

Seattle Animal Shelter Furry 5K

The Seattle Animal Shelter presented its 15th annual Furry 5K at Seward Park on Sunday, June 8th, and members of the Weber team showed their support.

 The Furry 5K is the Seattle Animal Shelter's largest fundraising event. This year, the event raised a total of $98,000 for the Help the Animals Fund (HTAF), which pays for veterinary care of sick and injured animals at the shelter.

Ruth Kapcia, a Senior Account Manager at Weber Marketing Group, is a long-time volunteer for the Seattle Animal Shelter and a past Race Director for the Furry 5K.

Justen Weber, one of our art directors, donated his time and talent to design the look and feel for this year’s event.  

“I wanted to capture the positive spirit and movement that this event stands for," said Justen. "Our model rescued-dog, Cheney, was the perfect symbol of this. Done with an expressive pallet-knife technique in a vibrant color pallet – this design demonstrates the raw energy and joy of the Furry 5K.”

Karen McGaughey’s daughters Caroline and Gracie attended the event with their Girl Scout troop.

Samantha, Ben Stangland’s daughter, also completed the 5K with her neighbor’s dog Tula.

More photos of the race are available here.  

 

Comment

Harnessing our inner child to think more creatively

Comment

Harnessing our inner child to think more creatively

When my daughter was three I caught her jumping on her bed. When I asked her to stop jumping she replied "Dad, I'm not jumping on the bed! I'm smashing the mattress with my feet." This was an answer I was not expecting, but I couldn’t argue with her logic. She had a different perspective, one that was arguably more creative than mine.

Everyday, Weber Marketing works with many different financial institutions with unique brands, cultures, and target markets throughout North America. Many of them have similar questions. How do we attract new customers/members? How can we better service our market? What are we not doing that we should be doing? Tackling these challenges creatively requires looking at them from a different perspective.

Click the blog title to read more.

Comment

Playing Offense

Comment

Playing Offense

At first glance, disruptive innovations can be hard to get your head around. Take 3D printing. How is that possible? If I draw a ball on my computer and click print, will it come bouncing out of my HP Laserjet printer? Cool. And what about Amazon’s delivery drones? My mind goes right to small, black, ninja-like helicopters bonking their noses on my low porch overhang, dropping the Ming vase I just scored for $9.99 on eBay. How is that going to work exactly?

Click the blog title to view more.

Comment

Did Cadillac fully rise to the occasion?

Comment

Did Cadillac fully rise to the occasion?

Cadillac’s new ‘poolside’ ad is hard to swallow. It’s the one in which an assertive, confident master of the house surveys his domain and reminds us why Americans are so great. I’m pretty sure this is one of those ads that will reflect the worst of America’s culture when we look back on it in 50 years, and not just to the liberal idealist.

Regardless of whether the ad makes you feel proud or ugly, from a marketing perspective, I think they missed a terrific cross-promotional opportunity.  To truly celebrate our culture, they should have leveraged another uniquely American campaign: Viagra.

Click the blog title to read more.

Comment

Dollar Shave Club

Comment

Dollar Shave Club

I hate buying razors, and it seems like I’m always on my last dull one. So when my wife asked me for birthday gift ideas this year, I asked for a “Dollar Shave Club” membership.

This introductory video went viral when it first came out in early 2012, and many people got a good laugh. I thought it was an interesting subscription service. Michael Dubin and his Dollar Shave Club turned a boring product (razors) with an old business model into something new - something actually convenient, affordable and even entertaining. The company targeted a specific market (men) with a new delivery method and an all-new brand to make purchasing razors fun again.   

Too many credit unions and banks offer the same commoditized products, to the same audience, with the same delivery method.  The Dollar Shave Club is proving that brand differentiation can set you apart, significantly changing market perception of your products and services. A razor is nothing new, yet the Dollar Shave Club has been able to make the product look new and exciting by changing the conversation and the delivery channel. With a clear strategy and understanding of the market, the Dollar Shave Club's attention to branding is what makes this possible.

So is your brand good enough? Because, as Michael Dubin says, this brand is "f***ing great."

Comment

Trust me

Comment

Trust me

My fifth grade teacher had a motto about not trusting someone who says, “trust me.” Mr. Rhodes was one of those gray, gruff, grizzled teachers you adore as a kid, the kind of teacher who grows larger in esteem as he grows smaller in the rearview mirror. He was a sharp guy, and his valuable lesson about thinking for myself has served me well.

Comment

Go Hawks!

Comment

Go Hawks!

The Weber team gets ready for game day.

What team is Weber rooting for? The Seahawks, of course! With all due respect to our friends from Colorado, the Broncos are going to get crushed on Superbowl Sunday.

UPDATE:
That was awesome! Thanks Hawks for the fantastic season.

_WMG1858.jpg

Comment