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Mark Weber Speaking at Washington Banker's Marketing Conference in March

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Mark Weber Speaking at Washington Banker's Marketing Conference in March

Weber Marketing group's CEO Mark Weber is speaking on data analytics and strategy at the washington bankers assocation marketing conference in SeaTac, Washington in March.


Aligning Data Analytics & Strategy to Transform Branch Experiences, Brand Performance & Prototype Modeling

Tuesday, March 21st, 11:15am-12:15pm

 Mark Weber, CEO, Weber Marketing Group

Mark Weber, CEO, Weber Marketing Group

In a dynamically shifting market, your corporate strategic branch initiatives must be fully linked to your future channel evolution, market growth strategy, internal culture and brand experiences. But how often does the process start with data analytics, local market analysis, lifestyle segment differences and future-focused strategies to first define a 2021 Growth Road Map right for your market?

In the first part of this session, you’ll learn how banks can define their future segmentation targets and develop highly targeted 2021 Branch Network Plans using powerful data analytics and market scoring methods to reduce ineffective branches and target ideal growth opportunities.

Once your branch business objectives and market growth strategy are aligned, you’re ready to “reimagine banking: and design a new “2021 Branch Prototype Business Model,” supported by new technologies, brand and cultural initiatives and profitable products to drive new experiences and higher performance. We’ll share a best practice collaborative team process using bank case studies on how to realign and redesign your operations, processes, staffing model, branding and touch points to simplify and boost user brand experiences — and find competitive advantage.


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Charlotte Boutz-Connell Speaking at Annual Social Media Conference for Credit Unions

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Charlotte Boutz-Connell Speaking at Annual Social Media Conference for Credit Unions

The annual Social Media Conference for Credit Unions is coming to Seattle next week, and Charlotte Boutz-Connell, a Sr. Account Manager and Social Media Strategist at Weber Marketing Group, is speaking twice.

  Charlotte Boutz-Connell , Sr. Account Manager & Social Media Strategist, Weber Marketing Group

Charlotte Boutz-Connell, Sr. Account Manager & Social Media Strategist, Weber Marketing Group


"A Pro-Social Media Organization" – Friday, July 15th, 11:35 am-12:35 pm

Why is social media different from other media channels? The social element, of course! In this session, Charlotte will share practical ways of improving your social media engagement – and your staff engagement – through empowering employees to get involved . . . in the right ways. Make your social media program not only more audience-relevant and higher performing, but also one more reason why your staff is excited to share that they are proud to work at your credit union. 


"Managing a Social Media Crisis" – Saturday, July 16th, 9:05 am-10:05 am

Social media crises can strike at any time, with the potential to impact your credit union’s reputation. In this session, Charlotte will discuss how to handle a social media crisis with grace – and how some negative situations can even lead to positive outcomes for your organization if handled effectively. She will discuss various types of crises and how to be prepared and how to respond.


Don't miss Charlotte's informative, interactive sessions and a full slate of presentations from more top social media experts. Join CU Conferences in Seattle next week.

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Weber Marketing Group at the MAC Conference

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Weber Marketing Group at the MAC Conference

Weber Marketing Group is sponsoring the Zappos tours.

"Zappos culture tour" - Tuesday, May 31st at 1:00 PM & 3:00 PM

The Zappos tour experience is a 90-minute glimpse into the Zappos family culture. You'll get to say hello to some of Zappos' amazing culture-filled departments, such as HR and their Customer Loyalty Team. There will also be other Zapponians, and maybe a special guest appearance here or there, along the way as well.

Why do we think you’ll love this look under the Zappos hood?

  • You'll take back ideas you can implement at your credit union.
  • You'll see how out how it’s not about the money it takes to energize your staff, but it’s more about hiring the right people.
  • You'll learn how to build a service brand that can be lived out by everyone at your organization, every day.

All you have to do is hop on a bus and take it all in!


Randy Schultz, our VP Marketing, is leading a culture building workshop after the zappos tours. 

"zapping your credit union brand" - Tuesday, May 31st at 5:00 PM

 What you'll learn:

  • Practical applications on what you want your credit union to look and sound like, with a little Zappos mixed in
  • How to combine brand and culture for an experience that will blow the socks off your credit union's members
  • How to get buy-in from your CEO and HR to implement what you’re going to build into your brand
 Randy Schultz, VP Marketing

Randy Schultz, VP Marketing


We hope to see you at ARIA for the MAC Conference next week as MAC celebrates it's 30th birthday!

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Weber Marketing Group leaders showcased at the Financial Brand Forum in May

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Weber Marketing Group leaders showcased at the Financial Brand Forum in May

Hosted by The Financial BrandThe Financial Brand Forum helps the world's top financial marketers and senior leaders tackle their biggest branding, marketing, technology and retail challenges.  Weber Marketing's senior leaders and principals Josh Streufert and Karen McGaughey will both speak on building game changing brand strategies, distinctive identities and cultures that shape results and increase performance.

Weber Marketing Group will also be co-sponsoring the Espresso Cafe in the main lobby of the Forum conference area with free lattes and espresso each morning of the 2-day conference. Stop by and meet the Weber Marketing team.

Up first on Monday, May 16th, Weber Marketing's Creative Director Josh Streufert leads a hands-on 3-hour pre-conference workshop filled with strategies, unique approaches, case studies and brand experience insights into building a powerful brand identity. The take-home Brand Identity Workshop manual alone is worth the price of admission.

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John Mathes To Speak At Two Credit Union Conferences in Puerto Rico

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John Mathes To Speak At Two Credit Union Conferences in Puerto Rico

John Mathes, Director of Brand Strategy at Weber Marketing Group, is leading sessions at two credit union conferences in San Juan, Puerto Rico in February.

 John Mathes, Director of Brand Strategy

John Mathes, Director of Brand Strategy

Drive Awareness & Profit With Effective Branch Messaging

Thursday, February 18th, 9:05-10:05am at the Business Development & Marketing Conference

Learn how effective messaging in today's branch can shape behaviors and lead to retention, increased share of wallet and brand advocacy. Your branch network represents a unique message distribution channel where you control the placement, the creative, the timing and the success measurement of your marketing program. You would be hard pressed to efficiently control these variables in any other advertising medium.

We'll explore:

  • Effective message placement hierarchy and strategy
  • Finding the balance of digital, paper-based, semi-permanent and environmental messages
  • Creating more compelling messaging and storytelling
  • Best practices in digital interactivity and deployment
  • Goal setting for results

Transform Your Branches From Transaction Centers Into A Productive New Business Model

Friday, February 19th, 10:30-11:30am at the Maximizing Your Credit Union's Earnings Conference

The bullet train of new technologies from mobile, to tablet, to remote, to payment systems seems to be overwhelming the role or need for branches. So why are large numbers of people still coming into credit union branches?

Determining the future role of branches at your credit union should engage a broad section of your team to identify critical emerging trends to optimize square feet, increase profitable product selling and create a unique and powerful brand experience that sets your credit union completely apart.

In this session, you'll see firsthand what some of the most innovative, effective and technologically savvy branch environments are discovering about consumer behavior and increasing bottom line results.

Learn how you can take your organization to the next level by integrating your online, digital, mobile and brick-and-mortar channels behind a unique value proposition and aligned brand.

It's not too late to register for both conferences. 

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Redwood Credit Union named Best in the Nation

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Redwood Credit Union named Best in the Nation

ITS NOT EVERY DAY A CLIENT HIRES US TO LEAVE THEIR BRAND ALONE. 

As you might imagine, this was a surprising request coming from Redwood Credit Union when they engaged our team in the fall of 2013. 

Instead, this $2.4B credit union asked us to help distill their highly successful brand, succinctly documenting core strengths to ensure ongoing alignment with the market. 

While the result raised a few eyebrows at first, in the end, the answer surprised no one. Love is what makes Redwood Credit Union unique. And we're confident that the passion the organization feels for helping members succeed is what catapulted them to the top of Glatt Consulting's recent Credit Union Industry HealthScore.

Congratulations to this outstanding organization and it's very passionate staff. 

  Redwood Credit Union CEO Brett Martinez, Thursday May 7, 2015. (Kent Porter / Press Democrat) 2015

Redwood Credit Union CEO Brett Martinez, Thursday May 7, 2015. (Kent Porter / Press Democrat) 2015

“We didn’t look to rebrand … we were looking to articulate our brand,” said Brett Martinez, Redwood’s chief executive officer. “We knew we had a really strong brand with our membership growing.”
— The Press Democrat, Santa Rosa, Calif.


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Would You Have Approved This Ad?

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Would You Have Approved This Ad?

I play a little mental game from time to time to help me keep my creative mind open. The game is called, “Would I Have Approved That?” It’s a game that’s easy to learn, simple to play, and you can do it just about anywhere. But before I explain the rules, a little background.

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CUES School of Strategic Marketing

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CUES School of Strategic Marketing

Effective strategic marketing communicates your credit union’s value, sets your brand apart, improves the member experience, and drives bottom line growth and profitability. It's time to dial it up.

Join the Credit Union Executives Society (CUES) in Seattle on July 14th for the School of Strategic Marketing, led by Mark Weber, CEO of Weber Marketing Group. This high level two-year program is designed for senior leaders and credit union marketing executives who want to learn the keys to strategy-focused marketing, culture, channel design and branding. Space is absolutely limited and last year's class filled quickly.

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We'll see you at the Forum: April 3-4

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We'll see you at the Forum: April 3-4

The first ever Financial Brand Forum is coming this April — and Weber Marketing’s Mark Weber and Josh Streufert are tapped to speak.

The Financial Brand Forum is an all-new conference, specifically designed to help financial institutions tackle the biggest branding, marketing and advertising challenges they face today. With hundreds of the sharpest minds in the financial marketing field in attendance, from the North America’s top credit unions and banks, The Forum will show financial marketers how to perform at the highest levels, so they can work smarter, faster and more effective than ever before.

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One Card to Rule them All?

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One Card to Rule them All?

Recently, A small company in San Francisco named Coin released an idea. I only call it an idea because they cannot actually sell their product yet. The suggestion is to have one single credit card to manage all of your credit cards.

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4 Steps to Earning Your Seat At the Big Table

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4 Steps to Earning Your Seat At the Big Table

Yes, I said earning your seat. I talk to marketers every day at conferences, workshops, presentations, and on the phone, and they all ask the same questions, “How do I get the respect I deserve?” Or my favorite, “Why can’t I can’t get anyone to listen to me?” Really? My first thought is if you are worrying about your seat, you’re likely not doing your job. And if you’re not doing your job, you’re never going to see that seat.

“The staff doesn’t even respect us,” one will say. While another adds, “Oh yeah, well my Board just thinks I’m sitting in here talking on the phone and designing statement inserts all day.” My question back to you would be – “What are you doing to change any of this?”

I can tell you from talking to those who you want to be seated with, what the perception of many marketers has been for years, and sadly, it's changing slower than any of us would like to see.

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