Friday, July 11, 10:30 am - 11:30 am: Managing for Social Media Success
Risk management is critical. But it's only part of the story. Kristiana will share practical guidance on how to lead your organization toward a multi-disciplinary social media program that manages risk while capturing the true opportunity of deepening relationships with your members and attracting new ones. Topics will include key stakeholder engagement, governance, brand translation, efficiency, and (most important of all) driving a social media friendly culture.
Saturday, July 12, 9:05 am - 10:05 am: Facebook 2.0
Facebook is a great tool for promoting events, announcing service changes and interruptions, and sharing your culture—your community involvement, your team successes, and your proactive efforts to address challenges and opportunities. But as the medium evolves, new strategies are necessary to keep your pages, posts, and campaigns fresh and engaging. Learn more about what’s changing and what you can do to help your brand build connection, loyalty, recommendations and sharing.
Don't miss this exciting opportunity to join Kristiana and other top social media experts for informative sessions and discussions on today’s important issues surrounding social media.