I was interviewed by CUES in their ongoing CUES Podcast series. In my episode, James Lenz and I talk about identifying your return on marketing objectives, defining exactly what is a brand, and explore the driving forces behind branding, including target audience segmentation. The episode is a great precursor to the CUES Strategic School of Marketing. I hope you’re attending if you’ve never been… and it’s not too late to sign up for this year’s school. Click HERE to find out more about it.