The 2017 financial brand forum in Las Vegas is the biggest financial marketing conference in the world.
Weber Marketing CEO, Mark Weber, and Firefly Credit Union CMO, Marty Kelly, lead an invaluable breakout session on leveraging data analytics to achieve strategic brand alignment.
Date: Thursday, May 18th
Time: 9:30am, and again at 11:00am
Location: The Cosmopolitan
In a dynamically shifting world, it’s critical that your institution’s overarching strategic plan align everything together — your growth goals, the evolution of your retail delivery channels, your internal culture and your external brand experiences. If you’re not using the power of data analytics to drive these decisions and tie your strategy together, you’re behind the curve.
In this session, you’ll learn how leading financial institutions are leveraging insights gleaned through data analytics to achieve strategic clarity and improve their marketing ROI.
What You’ll Learn:
- How data-driven insights will help you build alignment among key stakeholders for your institution’s strategic plan and future vision
- How to leverage data analytics to align your brand strategy with business objectives, redefine your customer experience, and create a clear roadmap for future technology and branch plans
- How to integrate psychographic modeling, lifestyle segmentation and heat map scoring into your marketing and growth plans
- How a $1 billion financial institution uses data to bring renewed focus to their corporate growth initiatives