When you love where you live, it matters where you bank.
Elevations Credit Union, based in Boulder, CO, built their brand on that premise. It's about loving local, embracing differences, and reflecting the community in which you live. Weber Marketing with architectural partners EHS Design helped Elevations define a branch of the future prototype that extends that brand positioning into the newest Elevations branches — the first of which opened to the public this summer.
Check out this video, produced by Elevations, showcasing the new space and using it as a recruitment and culture-building tool for their staff.
Built to be local, crafted, and authentic.
Locally sourced materials, like recycled barn wood, coupled with messaging that celebrates a hyper-local community, add up do very distinctive Elevations brand experience.