John Mathes, Director of Brand Strategy at Weber Marketing Group, is leading sessions at two credit union conferences in San Juan, Puerto Rico in February.

John Mathes, Director of Brand Strategy

John Mathes, Director of Brand Strategy

Drive Awareness & Profit With Effective Branch Messaging

Thursday, February 18th, 9:05-10:05am at the Business Development & Marketing Conference

Learn how effective messaging in today's branch can shape behaviors and lead to retention, increased share of wallet and brand advocacy. Your branch network represents a unique message distribution channel where you control the placement, the creative, the timing and the success measurement of your marketing program. You would be hard pressed to efficiently control these variables in any other advertising medium.

We'll explore:

  • Effective message placement hierarchy and strategy
  • Finding the balance of digital, paper-based, semi-permanent and environmental messages
  • Creating more compelling messaging and storytelling
  • Best practices in digital interactivity and deployment
  • Goal setting for results

Transform Your Branches From Transaction Centers Into A Productive New Business Model

Friday, February 19th, 10:30-11:30am at the Maximizing Your Credit Union's Earnings Conference

The bullet train of new technologies from mobile, to tablet, to remote, to payment systems seems to be overwhelming the role or need for branches. So why are large numbers of people still coming into credit union branches?

Determining the future role of branches at your credit union should engage a broad section of your team to identify critical emerging trends to optimize square feet, increase profitable product selling and create a unique and powerful brand experience that sets your credit union completely apart.

In this session, you'll see firsthand what some of the most innovative, effective and technologically savvy branch environments are discovering about consumer behavior and increasing bottom line results.

Learn how you can take your organization to the next level by integrating your online, digital, mobile and brick-and-mortar channels behind a unique value proposition and aligned brand.

It's not too late to register for both conferences.