Weber's culture and brand expert Karen McGaughey will speak at CUNA's Experience Learning Live! Conference in Seattle in October.
Karen will speak about the critical intersection between the Marketing and Training Departments. For many organizations, one or both of these departments are blowing through stop signs and missing high impact opportunities to drive greater organizational success together. Karen will help some credit union trainers identify opportunities to proactively partner with their Marketing Team and truly leverage their most impactful resource—employees— to deliver a unique, branded experience that is connected to corporate goals and marketing initiatives.
Session attendees will unlock ways to align, inspire and direct their entire workforce to deliver greater results by living out their brand in bold, fresh ways.
CUNA Experience Learning Live! is your chance to discover best practices, breakthrough ideas and perceptive insights into modern credit union training. Learn more here.
Karen McGaughey, VP Client Services | Principal
With over 20 years experience in marketing, advertising and branding, Karen brings clients a depth and range of knowledge in creating effective strategies that leverage the uniqueness and strength of each client. She has earned the role of trusted advisor to many financial institution executives, having expertly guided their teams and Board of Directors successfully through name, brand and cultural transformations, and successful execution.