I spoke with James Lenz, the Professional Development Manager at the Credit Union Executive Society, about developing social media strategy that reinforces your brand and your corporate culture. We talked about some really practical ways for organizations to drive engagement, develop more interesting and meaningful content, and still keep a handle on the resource commitment to social channels.

The CUES Podcast has listeners in over 15 countries and is available on podcast directories such as iTunes, Google Play, and Stitcher. It can also be reached at www.cues.org/podcast.