Don't miss this invaluable breakout session with Weber Marketing Group's Karen McGaughey, VP Client Services & Principal, and Josh Streufert, Creative Director & Principal, at the 2018 Financial Brand Forum in Las Vegas.


Date: Tuesday, May 8th
Time: 9:00 a.m.
Location: The Cosmopolitan, Mont Royal Room

Success with any digital transformation initiative requires big cultural shifts and a total organizational commitment. That’s where the art of effective leadership and focus pays off. But it also takes the science of a solid data analytics foundation — insights rooted in customer behaviors, people’s preferences, shopping signals, channel usage patterns and product propensity models. In this session, learn how to fuse it all together into one tightly-aligned strategic plan for digital transformation.

What you'll learn:

  • A proven systematic approach to digital transformation
  • Where to get started, and how to drive the digital transformation process forward
  • How to define buyer personas and create a profitable segmentation strategy within your digital strategy
  • How to identify and tackle customer pain points and relevant lifestyle triggers
  • How to make the shift from traditional marketing channels and product campaigns to digital media
  • How to generate digital, video and social media marketing messages that are highly personalized, relevant and measurable
 Karen McGaughey, VP Client Services, Principal

Karen McGaughey, VP Client Services, Principal

 Josh Streufert, Creative Director, Principal

Josh Streufert, Creative Director, Principal


It's not too late to register for the biggest and fastest-growing conference for senior-level executives in banking. Learn more here.

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