Date: Tuesday, May 8th
Time: 9:00 a.m.
Location: The Cosmopolitan, Mont Royal Room
Success with any digital transformation initiative requires big cultural shifts and a total organizational commitment. That’s where the art of effective leadership and focus pays off. But it also takes the science of a solid data analytics foundation — insights rooted in customer behaviors, people’s preferences, shopping signals, channel usage patterns and product propensity models. In this session, learn how to fuse it all together into one tightly-aligned strategic plan for digital transformation.
What you'll learn:
A proven systematic approach to digital transformation
Where to get started, and how to drive the digital transformation process forward
How to define buyer personas and create a profitable segmentation strategy within your digital strategy
How to identify and tackle customer pain points and relevant lifestyle triggers
How to make the shift from traditional marketing channels and product campaigns to digital media
How to generate digital, video and social media marketing messages that are highly personalized, relevant and measurable