Cameron Madill, CEO of of PixelSpoke and host of The Remarkable Credit Union Podcast, sat down with our Ben Stangland and Charlotte Boutz-Connell to discuss how credit unions should define their target audiences for the future.
They offer a litmus test for evaluating if your organization has done enough to define target audiences, share stories of what a deep commitment to a target audience strategy looks like, and talk through their two-part recommendation for creating a strategy that combines data and empathy for greatest impact.
If your strategic plan includes healthy membership growth and deepening member relationships, this 40 minute conversation will fuel your thinking about what's possible, and provide practical tips for action.
Tune in below! And subscribe to The Remarkable Credit Union Podcast on iTunes and Stitcher for more episodes that help Credit Union leaders like yourself think outside of the box about marketing, technology and community impact.