Weber Marketing Group has acquired BancTrac Solutions, a 16-year-old data warehouse and analytics firm located outside Boston, MA.

Weber Marketing Group CEO Mark Weber noted: “with 18 years of data analytics work and 30 years advising some of the nation’s leading financial services institutions, we’re thrilled to acquire an exceptional analytics platform and talented team like BancTrac Solutions to expand our business intelligence offerings to our financial clients and theirs as they evolve their digital capabilities in a rapidly changing environment.”

BancTrac Solutions founder Bill Hasapidis added, “Weber Marketing Group’s team in Seattle and Atlanta expands our capabilities to help our clients optimize data analytics with strategic growth consulting, the latest in BI platforms, digital marketing and personalized content.”

Weber Marketing President Ben Stangland noted, “we are developing advanced cloud-based Power BI and AI tools that will enhance, visualize and leverage data warehouses to help leaders proactively manage organizational performance, optimize profitability and leverage predictive triggers to deepen client relationships.”

The Boston-based team will continue to support and advise their existing BancTrac Solutions financial industry clients in managing data analytics, branch, channel and market expansion and behavioral trigger marketing.

Visit the BancTrac Solutions website to learn more.