Weber Marketing Group has acquired BancTrac Solutions, a 16-year-old data warehouse and analytics firm located outside Boston, MA.
Weber Marketing Group CEO Mark Weber noted: “with 18 years of data analytics work and 30 years advising some of the nations’ leading financial services institutions, we’re thrilled to acquire an exceptional analytics platform and talented team like BancTrac Solutions to expand our business intelligence offerings to our financial clients and theirs as they evolve their digital capabilities in a rapidly changing environment.”
BancTrac Solutions founder Bill Hasapidis added, “we opted to join Weber Marketing Group because of their trusted advisor role and national reputation for helping clients leverage business intelligence to enhance their growth and profitability strategies. Weber Marketing Group’s team of over 30 experts in Seattle and Atlanta expands our capabilities to help our clients optimize data analytics with strategic growth consulting, the latest in BI platforms, digital marketing and personalized content.”
Added Weber, “we’re excited to have Bill bring his 25-plus years of data analytics knowledge, profitability modeling and analyst work with major banks and credit unions while at PWC (Price Waterhouse Coopers), PCI Wolters Kluwer and BancTrac Solutions to enhance financial performance and innovation.”
Weber noted, “we are developing advanced cloud-based Power BI tools that will enhance, visualize and leverage the power of client data warehouses to help leaders proactively manage organizational performance, optimize profitability and leverage predictive triggers to deepen client relationships.”
The Boston-based team will continue to support and advise their existing BancTrac Solutions financial industry clients in managing data analytics, branch, channel and market expansion and behavioral trigger marketing.
Visit the BancTrac Solutions website to learn more.