An industry vet who has seen it, done it, and comes back for more.
Randy has more than 30 years of financial industry marketing experience. His unique “out-of-the-box” approach to exceeding clients’ expectations has garnered him numerous industry accolades. Having worked as a marketing vice president, ad agency principal and creative director, Randy has unique cutting-edge insights into the financial services industry.
Randy is a past Chairman of the CUES Suppliers Advisory Council. He teaches Part 1 of the CUNA Marketing Management School and has presented at numerous CUES, CUNA, and MAC conferences as well as for the Caribbean Confederation of Credit Unions and Pennsylvania, California and Northwest Credit Union Marketing Councils.
Randy’s highly collaborative style brings out the passion in clients who envision their own career path to be one of serving their organization and making an impact. With a zany sense of humor and supportive engagement style, Randy knows how to ask the right questions, as well as be a keen listener, whether speaking to an audience of 1 or 200.
Randy has spoken on the cooperative credit union model in front of crowds from Rhode Island to Curacao, Winnipeg to Guam, and all points in between. His experience includes Branch Retail Delivery and Trends, Renaming and Branding, Building Advocacy Through Staff and Member Interaction, Being Married to the Member, and other topical marketing issues.
He loves Seattle and in his spare time you’ll find him blazing across Pacific Northwest trails with his Australian Shepherd rescue dogs
Pen or Pencil: Crayons (more color)
Pet Peeve: Signs that tell you to "WAIT"
Must: Love dogs and not be afraid of clowns
Articles by Randy
How is YOUR personal brand looking? What makes a good life? Let Waldinger tell you...https://t.co/QYyXR8kM66 in this TED Talk.
Cognitive Collaboration: How Artificial Intelligence Will Drive the Future of Financial Services - presented by: Su… https://t.co/JemEDxhfAo
Amazon's employee experience on steroids! Is this what's next for FI's - turning transactional branches into adviso… https://t.co/cEIxSfcyJ7
One of the marketing masters in the industry...listen, learn, apply! https://t.co/ZbzMrAkwy6
These guys have switched out literally 100's of systems for us...great team to get to know! https://t.co/X62KcxjgS1
It takes collaboration to build a site that works...great example here! https://t.co/nLtFqciNNY
How is your digital strategy and transformation working for you? Here's some info from one of our rising stars… https://t.co/aY0ZcAFTXT
Personalizing your message via solid data builds brand loyalty and profits - https://t.co/A0b5zq70tq
Do yourself a politically-correct and seasonally-appropriate favor and watch this: https://t.co/4AevZu1LMd